Brand extension is the use of a brand for a new type of product. This allows a firm to leverage existing brand awareness and identity that would be difficult and/or expensive to develop with a new brand name. Brand extension typically relies on the underlying attributes of a product such as a beverage brand that is extended to a line of frozen deserts based on the beverage.
Product ExtensionProduct extension is a similar technique that uses a brand to release multiple products in the same category. For example, a beverage brand that releases 5 types of juice under the same brand.
This is the complete list of articles we have written about branding.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.