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What is Brand Extension?

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Brand extension is the use of a brand for a new type of product. This allows a firm to leverage existing brand awareness and identity that would be difficult and/or expensive to develop with a new brand name. Brand extension typically relies on the underlying attributes of a product such as a beverage brand that is extended to a line of frozen deserts based on the beverage.

Product Extension

Product extension is a similar technique that uses a brand to release multiple products in the same category. For example, a beverage brand that releases 5 types of juice under the same brand.
Overview: Brand Extension
Type
Definition
The use of a brand for a new type of product.
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Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
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