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Brand extension is the use of a brand for a new type of product. This allows a firm to leverage existing brand awareness and identity that would be difficult and/or expensive to develop with a new brand name. Brand extension typically relies on the underlying attributes of a product such as a beverage brand that is extended to a line of frozen deserts based on the beverage.
Product ExtensionProduct extension is a similar technique that uses a brand to release multiple products in the same category. For example, a beverage brand that releases 5 types of juice under the same brand.|
Type | | Definition | The use of a brand for a new type of product. | Related Concepts | |
Branding
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