A-Z Popular Blog Branding Search »
Branding
 Advertisements
Marketing Guides

9 Elements of a Brand Vision

 , updated on
A brand vision is a statement that paints a picture of the future your brand. This is usually a far out goal that you may never reach that nonetheless makes a statement about your passions as a company. The following are basic properties of a brand vision.

Future

A vision paints a picture of the future.

Purpose

Complements your mission statement to align to your purpose.

Aspirational

Your brand vision need not be achievable but is more of an aspirational target that serves as a direction and inspiration.

Authenticity

A vision isn’t so aspirational that it is disconnected from the reality of your brand. Make it real.

Differentiation

Ideally, your vision differentiates you from the competition. Unfortunately, many brand visions are bland and cliche.

Relevance

A vision is meaningful to customers and other stakeholders such as your investors and employees.

Concise

Vision statements are very short slogans that are designed first and foremost to be memorable.

Timelessness

Avoid trends and language that is likely to become dated.

Values

Your brand vision communicates your values.
Overview: Brand Vision
Function
Definition
A statement about the future of a brand.
Value
Motivating employees and inspiring customers.
Related Techniques

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Branding

A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.

Marketing

A list of key marketing strategies.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map