A-Z Popular Blog Marketing Search »
Marketing
 Advertisements
Marketing Guides
Marketing

6 Examples of Authentic Marketing

 , updated on
Authentic marketing is the practice of being honest with yourself, customers and employees. This is based on the idea that the best marketing is to embrace a meaningful mission and deliver to the best of a firm's abilities. The following are examples of authentic marketing.

Realism

Looking at your brand, products, services and capabilities in a realistic light. For example, recognizing that you're a niche sportswear company that has a very limited target market.

Doing Real Things

Focusing your energy on deserving more customers as opposed to obtaining more customers. For example, the third best sushi restaurant in Boston that plans to source better ingredients to deserve first place.

Empathy for the Customer

Truly working to understand the customer to meet their needs. This means indepth engagement with communities, cultures, subcultures and actual customers. For example, a snowboarding firm that is firmly rooted in the culture surrounding the sport with ideas from customers constantly flowing to products.

Communication

Communicating directly and sincerely without drama. Authentic marketing is heavily associated with storytelling with stories rooted in real things a firm has done. For example, an organic food company that tells the story of the farmers that produce its ingredients.

Learning From Mistakes

Being realistic about your failures and shortcomings and working to improve as a firm.

Motivation

Being self-aware, honest and open about your motivation. If you're motivated purely by revenue, don't pretend to be saving the world. That being said, authenticity tends to lend itself to a sustainable and worthy mission.
Overview: Authentic Marketing
Type
Definition
An approach to marketing based on honestly, realism and sincerity as a basis for strategy, organizational culture and communications.
Related Concepts

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Merchandising
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Storytelling

Examples of storytelling techniques.

How The World Became Fiction

A theory of innovation and storytelling.

Macguffin

A storytelling technique explained.

Suspension Of Disbelief

An overview of suspension of disbelief.

Improvisation

The definition of improvisation with examples.

Business Storytelling

The common types of business story.

Slice Of Life

A definition of slice of life with examples.

Satire

The definition of satire with examples.

Design Fiction

The definition of design fiction with examples.

Ambiguity

A complete overview of ambiguity with examples.

Product Development

A guide to product development.

Marketability

The common types of marketability.

Proof Of Concept

The common types of proof of concept.

Market Development vs Product Development

The difference between market development and product development.

Convenience Product

The common types of convenience product.

Augmented Products

An overview of augmented products.

Product Risk

The common types of product risk.

Product Launch

The common elements of a product launch.

Product Innovation

The basic types of product innovation.

Product Requirements

Common examples of product requirements.

Value Proposition

The common types of customer value proposition.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map