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What is Brand Identity?

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Brand identity is the unique character of a brand in the marketplace. In other words, it's the perception that the brand targets to create in the minds of customers. Brand identity can include visual elements such as a logo, ideas such as a mission statement and emotions such as a feeling of comfort or status associated with products.
Overview: Brand Identity
Function
Definition
The character of a brand in the minds of customers.
Value
Standing out in the market and earning loyal customers.
Related Techniques

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
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