Brand diffusion is the acceptance of a brand by customers. It is a process of communication that builds brand recognition, awareness, adoption and loyalty.
ExampleA new fashion brand is launched at a fashion week. The brand is well received by the fashion media. The company opens shops in 8 fashion capitals and is positively reviewed by customers who share their experiences with friends. Within a year, 50% of potential customers have heard of the brand, 10% have some level of brand awareness, 5% have tried the product and 1% are brand loyal.
This is the complete list of articles we have written about branding.
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A list of steps for building a brand.
An overview of bliss point, a marketing principle.
The difference between brand recognition and awareness explained.
An overview of 20+ common branding techniques.
An overview of a common branding strategy.
A definition of brand loyalty with examples.
A definition of lifestyle brand with examples.
Common types of visual branding.
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A definition of product diffusion with examples.
A list of marketing promotion terms.
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Common types of target audience.
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