|Overview: Brand Personality|
|Definition||The use of human-like characteristics to model brand identity.|
|Related Concepts||Brand IdentityBrand ReputationBrand AuthenticityBrand Storytelling|
What is Brand Personality?
John Spacey, updated on April 23, 2017
Brand personality is the use of human-like characteristics to model brand identity. It is common to use words such as friendly, trustworthy, reliable, committed, elegant, sophisticated, pioneering, exciting, ethical and youthful to describe a brand. Thinking of a brand as a person can be a useful analogy to develop a consistent identity that resonates with customers and employees.
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