ValueA brand promise sums up the value of your products and services.
CredibilityA believable promise that reflects the realities of your brand.
Short & MemorableIt is common for large brands to have very short slogans and mission statements. Smaller brands often have to put in a few more words as the lack the promotional power to get customers to associate two words with their brand.
Impact & DifferentiationA brand promise that stands out in a crowded market by being intriguing and different.
|Overview: Brand Promise|
A short statement that tells customers what they can expect from your brand.
Firms commonly make multiple brand promises. In many cases, advertising slogans and taglines on products are phased as a brand promise. A well managed brand may phase promises in different ways but they will typically tie back to the same ideas and feeling.