Database of Goal Measures (250 Entries)

A goal measure is a business metric or key performance indicator that can be used to set performance goals for an organization, team or employee. Organizations often have the requirement that goals be specific, measurable, actionable, relevant and time-bound (SMART). Making goals measurable tends to be the hard part. The following database of common goal measures may help.

All (275)

General (28)

Business Outcomes (16)

Sales (42)

Marketing (28)

Customer Service (23)

Operations (27)

IT (29)

Quality (21)

Strategic Goals (20)

Projects (15)

HR (22)

Team (27)

Absenteeism Rate	Accuracy Rate
Achieve Budget	Achieve SLA
Achieve Sales Targets	Achieving Budget
Achieving Milestones	Advocate For the Customer
Application Response Times	Attendance Rate
Automate Processes	Automated Test Coverage
Average Handle Time	Average Order Value
Average Response Time	Backorder Rate
Backup Critical Data	Brand Advocacy
Brand Awareness	Brand Differentiation
Brand Image	Brand Mentions
Brand Perceptions	Brand Recognition
Brand Sentiment	Brand Trust
Build Brand Value	Build Industry Relationships
Build Prototypes	Build and Sustain Brand Reputation
Business Outcomes of Project	Business Value Delivered
Call Abandonment Rate	Call Transfer Rate
Capture Customer Data	Change Failure Rate
Change Lead Time	Change Request Volume
Change Success Rate	Change Velocity
Change Volume	Clear Project Issues
Client Satisfaction Score	Communication Effectiveness
Completion Rate	Compliance Rates
Conduct Demos	Contract Renewal Rate
Conversion Rate	Cost Per Acquisition
Cost Per Engagement	Cost Per Hire
Cost Per Result	Cost Performance Index
Cost Reduction	Cost Savings
Cost of Goods Sold	Cost of Poor Quality (COPQ)
Cost of Quality (COQ)	Cross-Sell Rate
Customer Acquisition Cost	Customer Churn Rate
Customer Complaint Resolution Rate	Customer Effort Score
Customer Engagement Rate	Customer Feedback Score
Customer Follow Up	Customer Lifetime Value
Customer Loyalty	Customer Perceptions of Quality
Customer Retention	Customer Satisfaction
Customer Turnaround	Defect Density
Defect Escape Rate	Defect Rate
Deliver Reporting	Demographic Reach
Develop Leadership Pipelines	Develop Products
Develop Strategic Partnerships	Develop and Share Knowledge
Diversify Products and Services	EBITDA
Efficiency Rate	Employee Engagement
Employee Referral Rate	Employee Satisfaction
Employee Turnover Rate	Engage Clients
Engagement Rate	Ensure Customer Success
Environmental and Social Responsibility Initiatives	Escalation Rate
Evaluate Vendors and Products	Expand Into New Markets
Expand Talent Sourcing	Failure Rate
Feature Adoption Rate	First Contact Resolution
First Pass Yield	Frequency of Activity
Gather Customer Feedback	Gather Market Intelligence
Generate Leads	Geographic Reach
Help Desk Ticket Volume	High Performer Retention Rate
Identify Opportunities	Implement Benefits Programs
Implement New Processes, Procedures and Standards	Implement Policies
Implement Sales Campaigns	Implement Workflows
Improve Architecture	Improve Code Quality
Improve Customer Ratings and Reviews	Improve Customer Relationships
Improve Decision Making	Improve Design and Build Quality
Improve Onboarding	Improve Processes
Improve Product Quality	Improve Product Ratings
Improve Product Reliability	Improve Sales Lead Quality
Improve Service Quality	Improve Standard Operating Procedures
Improve Systems	Improve the Customer Experience
Incident Rate	Incident Response Time
Increase Customer Referrals	Increase Process Throughput
Increase Resource Efficiency	Increase Sales Activities
Increase Team Visibility	Increase Work Throughput
Increasing Production Volume	Information Security Standards Certification
Inventory Turnover	Issue Resolution Rate
Launch New Products	Lead Conversion Rate
Lead Time	Lead Volume
Manage Customer Impacting Incidents	Manage Vendor Performance
Market Penetration	Market Share
Marketing Campaign ROI	Mean Time Between Failures (MTBF)
Mean Time to Detect (MTTD)	Mean Time to Repair (MTTR)
Mean Time to Respond (MTTR)	Meeting Deadlines
Milestone Achievement Rate	Mobile App Downloads
Mobile App Engagement	Monitor Competition
Monitor Compliance	Monitor Outsourcing Performance
Monitor Partner Performance	Monitor Risk
Negotiate High Margins	Net Promoter Score
Non-Conformance Rate	Number of Security Incidents
Offer Acceptance Rate	On-Time Delivery Rate
Operating Margin	Operational Efficiency
Order Fulfillment Rate	Output Volume
Overall Equipment Effectiveness	Patch Compliance Rates
Percentage Progress Toward Goal	Perfect Order Rate
Process Cycle Time	Process Improvement
Procure Products and Services	Product Return Rate
Product Review Sentiment	Productivity Rate
Profit Margin	Project Completion Rate
Project Cost Variance	Project Resource Utilization Rate
Project Success Rate	Promote Products
Provide Customer Training	Quality Defect Rate
Quality Score	Quality Standards Certification
Quality of Hire	Quality of Work
Rate of Improvement	Reduce Customer Complaints
Reduce Downtime	Reduce Errors
Reduce IT Costs	Reduce Incidents
Reduce Operational Costs	Reduce Process Cycle Time
Reduce Queue Time	Reduce Risks
Reduce Sales Cycle	Reduce Sales Expenses
Reduce Technical Debt	Reduce Unit Cost
Repeat Purchase Rate	Research Competitors
Research Initiatives	Resolution Rate
Resolve Problems	Respond to Customer Inquiries
Response Rates	Response Time
Retain Major Accounts	Retention Rate
Retention Rate of New Hires	Return on Advertising Spend
Return on Assets	Return on Equity
Return on Investment	Revenue
Revenue Growth	Revenue Growth Rate
Revenue Per Account	Revenue Per Customer
Revenue Per Employee	Review Policies
Risk Management Effectiveness	Run Business Experiments
SLA Compliance	Safety Incident Rate
Sales Efficiency	Sales Engagement
Sales Forecast Accuracy	Sales Growth Rate
Sales Pipeline Velocity	Sales Training
Sales Win Rate	Satisfaction Level
Schedule Performance Index	Schedule Variance
Scrap Rate	Service Excellence
Share of Voice	Share of Wallet
Solve Business Problems	Stakeholder Relationships
Stakeholder Satisfaction	Supplier Audit Rate
Support Ticket Resolution Time	System Uptime
Task Completion Rate	Team Satisfaction Score
Ticket Volume	Time to Completion
Time to Hire	Time to Market
Time to Resolution	Traffic Growth
Training Completion Rate	Transaction Throughput
Transform Workplace Culture	Turnaround Time
Turnover Rate	Up Time
Upsell Rate	User Adoption Rate
Utilization Rate	Warranty Claims Rate
Workplace Safety Incident Rate

What is a Measurable Goal?

A measurable goal is a quantifiable target that can be evaluated with precision. It is important that goals be measurable when they will be used to evaluate organizations, departments, programs, teams, projects, products and employee performance.

Definition of Measurable Goal

An objective or outcome that can be quantified with a predefined method.

Ideally, measurements are relevant to your goals as an organization whereby they clearly demonstrate the value you are adding. Primary measurements such as revenue and cost reduction are ideal for this purpose. Measurements that clearly map to these things such as customer satisfaction and retention rates are also useful for measuring a broad range of goals.

Measurements can be quite simple such as delivering an action item on time. This can be measured with on-time delivery or schedule variance. Where something is difficult to measure, it is also common to ask stakeholders for feedback and use this as a measurement. For example, presentations or training can be measured with feedback from participants.

Next read: Performance Goals

Database of Goal Measures (250 Entries)

What is a Measurable Goal?

Performance Goals

Smart Objectives Examples

Employee Objectives

Performance Goals Examples

Customer Service Performance Goals

Sales Performance Goals

Individual Goals

Employee Outcomes

On-Time Performance

Goals List

Work Goals List

Career Goals List

Goals

Personal Purpose

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