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10 Examples of Performance Objectives

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Performance objectives are targets that individuals set on a quarterly, semi-annual or yearly basis. Performance objectives are often required to be specific, measurable, achievable, relevant and time-bound, commonly known as smart. Measurement tends to be the most difficult criteria as many things that are worth doing are difficult to directly measure. The following are illustrative examples of performance objectives.


Develop a strategy for a new benefit for loyalty card members that is accepted by stakeholders. Measurements: delivery on time, acceptance by stakeholders, increase loyalty card membership to 20% of customers within 6 months of implementation.

Project Management

Deliver the ___ project within schedule and budget. Measurement: budget variance, schedule variance, stakeholder acceptance, performance feedback from stakeholders.

Graphic Design

Deliver assigned work within committed schedule to client satisfaction. Measurement: on-time delivery of work, client satisfaction survey.

IT Operations Manager

Implement process improvements to improve uptime of core services. Measurement: availability of 99.99% for customer portal, mean-time-to-repair of less than 3 hours.


Deliver a design document for the ___ project. Measurement: on-time delivery, approval by stakeholders, feedback from lead architect.


Close sales to achieve sales quota. Measurement: monthly recurring revenue of $130,000.

Sales Manager

Manage deals to improve gross margins. Measurement: gross margins of at least 22% total for deals closed by team.

Customer Service

Deliver timely, helpful and accurate service to customers. Measurement: first contact resolution %, average customer satisfaction rating.

Human Resources

Recruit motivated and skilled candidates to support the growth of the ecommerce team. Measurement: % of positions filled, salary within range, % of new hires that pass probationary period, feedback from hiring manager.


Increase the sales of the ___ service by releasing new features that customers find compelling. Measurement: launch at least one new feature, increase new subscriptions by 7% over last quarter, product development costs within budget.
Overview: Performance Objectives
Performance targets for a period that are agreed between an employee and their manager.
Related Concepts
Next read: 70 More Examples of Performance Objectives

Performance Objectives

This is the complete list of articles we have written about performance objectives.
Career Objectives
Customer Service Goals
Development Objectives
Measurable Objectives
Performance Appraisals
Performance Objectives
Performance Outcome
Sales Goals
Smart Objectives
Team Objectives
Types of Objectives
Work Objectives
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Team Objectives

The common types of team objective.

Goal Setting

Developing an action plan with targets for a team or individual.

Goal vs Objective

The difference between goals and objectives.


Common types of objectives.

Measurable Goals

Common examples of measurable goals.

Goal Setting Process

A complete overview of the goal setting process.

Goal Planning

A guide to goal planning.

Employee Objectives

A list of employee objectives with measurements.

Measurable Objectives

How to design measurable objectives for any goal.

Career Goals

The definition of career goals with examples.


An reasonably comprehensive list of metrics.

Marketing Metrics

A list of common ways to measure marketing results.

IT Metrics

A list of commonly used IT metrics.

Innovation Metrics

How to measure innovation including early stage, late stage and overall program metrics.

Metrics vs Measurements

The difference between a metric and a measurement.

Best In Class

A definition of best in class with examples.

Data-Driven Business

The common types of data-driven business.

Cycle Time

A definition of cycle time with examples.

Labor Productivity

How to calculate labor productivity with examples.

Cost Effectiveness

A definition of cost effectiveness with example calculations.
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