17 Examples of Employee Objectives

John Spacey, updated on May 23, 2023

Employee objectives are targets for employee performance in a period of time. These are typically designed to be SMART or specific, measurable, achievable, relevant and time-bound. The tricky part of this is finding a measurement for each of your targets. The following is an extensive list of the basic types of employee objectives with standard measurements for each.

Objective	Measurements
Customer service	Customer satisfaction Sales Customer loyalty Customer retention Customer surveys First contact resolution Turnaround time
Close sales	Revenue Win rate Deal margins
Automate work	Cost reduction Throughput Efficiency rate Turnaround time
Manage projects	Schedule variance Budget variance Stakeholder feedback Project outcomes
Deliver projects	Defects Stakeholder feedback Meeting deadlines Achieving requirements
Daily work and action items	Throughput Feedback Meeting deadlines Achieving goals
Manage products	Revenue growth Profit/loss Market share Customer satisfaction Ratings & reviews
Manage brands	Revenue growth Market share Brand recognition Brand awareness Brand image
Marketing	Revenue growth Gross margins Conversion rate Market penetration Market share Customer acquisition cost Customer lifetime value
Manage operations	Production volumes Uptime & reliability Defect rates Productivity rates On-time delivery
Manage inventory	Inventory turnover Stock-out rate Carrying costs
Deliver administrative processes	Throughput Error rate Cost per item Cost per customer Cost per employee Cost per user Compliance rate
Team management	Productivity rate Error rates Incidents rate Response time Stakeholder feedback Goal achievement
Risk management	Risk exposure Cost of risk
Problem solving	Response time Time to resolve Problems closed Problems reopened
Quality assurance	Customer complaints Customer satisfaction Ratings & reviews Compliance rate Defect density Cost of quality
Strategy, planning & decision making	Revenue growth Cost reduction Return on investment Operational efficiency Productivity

Technically speaking, anything that can be marked as true/false such as completed/not-completed is measurable. However, people tend to feel that measurable targets need to have a number.

Throughput is the number of work items, deliverables or units you produce in a unit of time such as a day or month.