Plain language is clear, succinct writing or speech designed to be understood. It avoids verbosity, jargon, obscure slang and needless complexity that make language less accessible to a wide audience. It's also associated with directly stating facts and quickly getting to your point.
Plain Writing ActIn some cases, governments and other organizations mandate plain language or encourage it as part of their organizational culture. For example, the Plain Writing Act of 2010 is a United States federal law that requires government agencies to use plain language. The use of complex language such as corporate jargon, industry acronyms, legalese and technobabble can make it difficult for citizens and customers to access services. It can also increase support costs as customers need to call you to understand your communications.
|Definition||Language that is designed to be clear and succinct.|
|Value||Wide accessibility. In some cases, government agencies are required to use plain language to improve accessibility of government service information.Plain language is pleasing to an audience that wants information without flowery speech.Advertising that seeks to get an idea across to a wide audience within limitations such as ad space.|
|Related Concepts||Information DesignCommunicationStorytelling|
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