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Database of Power Words (340 Entries)

Power words are words with significant potential to influence an audience. These invoke people's strongest motivations in areas such as social connectedness, growth, stability, safety and experience.

All (343)

Emotional (34)

Charismatic (40)

Social Proof (47)

FOMO (36)

Coolness (23)

Logical (33)

Creative (18)

Beauty (32)

Trust (35)

Safety (50)

Experience (33)

Accepted	Acclaimed
Accomplished	Accountable
Accredited	Accurate
Adaptable	Admired
Adventure	Alive
Alluring	Ambition
Amiable	Analysis
Appreciated	Artistic
Attractive	Authentic
Authoritative	Awe-inspiring
Beautiful	Belief
Belonging	Best Practice
Bliss	Bold
Brand-new	Brave
Bright	Brilliance
Calm	Candid
Capable	Captivating
Celebrated	Celebrity
Centered	Certified
Charismatic	Charming
Cheerful	Chill
Clarity	Classy
Clear	Cohesive
Comfortable	Compassionate
Compelling	Compete
Compliant	Composed
Confident	Confirmed
Connected	Connection
Conscientious	Consensus
Consistent	Constant
Content	Contentment
Conventional	Conviction
Creative	Credible
Current	Cutting-edge
Daring	Data-driven
Decent	Decisive
Definitive	Delicate
Dependable	Determined
Devoted	Devotion
Diligent	Direct
Disciplined	Discovery
Distinguished	Documented
Dreams	Earnest
Easygoing	Effective
Elegant	Elevate
Enchanting	Endorsed
Energetic	Engaged
Entertaining	Enthusiastic
Epic	Escape
Essential	Established
Esteemed	Ethical
Evidence-based	Evocative
Excellent	Excited
Exciting	Exclusive
Exhilarated	Experience
Experimental	Expressive
Exquisite	Exuberant
Fact-based	Factual
Fair	Faith
Famed	Famous
Fascinating	Fashionable
Fearless	Flawless
Flexible	Focused
Forgiving	Forthright
Freedom	Fresh
Friendly	Fulfilled
Fulfillment	Fun
Game-changing	Generous
Gentle	Genuine
Glamorous	Global
Good	Graceful
Grateful	Grounded
Growth	Happy
Hardworking	Harmonious
Healing	Healthy
Heartfelt	Helpful
High-profile	Honest
Honorable	Honored
Hopeful	Humble
Humorous	Iconic
Illustrious	Imaginative
Immersive	Impressive
Independence	Indispensable
Influential	Innovative
Inspirational	Intelligent
Intentional	Intuitive
Inventive	Invigorated
Joyful	Kind
Kindness	Latest
Legendary	Legit
Light	Limited
Limitless	Lively
Logical	Lovely
Loving	Loyal
Luxurious	Magnetic
Majestic	Major
Mastery	Measurable
Melodic	Motivated
Moving	Must-have
Natural	Necessary
New	Next-level
No-nonsense	Noble
Noteworthy	Nurturing
Objective	Once-in-a-lifetime
Open	Open-minded
Opportunity	Optimistic
Original	Outcompete
Outgoing	Outstanding
Peer-reviewed	Permanent
Personable	Persuasive
Pioneering	Playful
Pleasant	Poignant
Poised	Polished
Polite	Popular
Posh	Position
Positivity	Power
Powerful	Precise
Premium	Prestigious
Principled	Privileged
Productive	Prominent
Proven	Pure
Purpose	Quantifiable
Rare	Rational
Real	Rebirth
Receptive	Recognized
Refined	Regular
Reliability	Reliable
Renowned	Reputable
Research-backed	Resilient
Resourceful	Respectable
Respected	Responsible
Reverence	Revolutionary
Reward	Safe
Satisfication	Scientific
Security	Self-assured
Selfless	Sensitive
Serene	Settled
Sincere	Skillful
Sleek	Smart
Smooth	Sociable
Solid	Sophisticated
Soulful	Sound
Stable	Standard
Stately	Steadfast
Straightforward	Strong
Sturdy	Stylish
Success	Successful
Support	Supportive
Sweet	Sympathetic
Tasteful	Tested
Textured	Thankful
Thoughtful	Thriving
Timeless	Tranquil
Transparent	Trendy
True	Trusting
Trustworthy	Unaffected
Unafraid	Unbelievable
Unconventional	Unforgettable
Unique	Unity
Unstoppable	Uplifting
Upright	Upscale
Valuable	Verified
Vibrant	Victorious
Visionary	Warm
Wealth	Welcoming
Well-accepted	Well-established
Well-founded	Well-known
Well-recognized	Well-regarded
Whole	Win
Witty	Wonder
Wonderful	Wonderment
Youthful

What are Power Words

Power words are words and phrases with the potential to trigger emotions. Emotions are viewed as the basic drivers of human thought and behavior such that power words can be used to influence the actions and opinions of others.

Definition of Power Words

Words with the potential to invoke the motivations and emotions of an audience.

It can be argued that humans are fundamentally emotional whereby even communication that appears to be logical, rational, analytical and scientific may appeal to strong emotional desires such as a need for order, certainty and stability.

Human motivation is modeled with several major theories that typically include elements of physiological needs, safety, social connectedness, growth and self-fulfillment. For example, the well-known ERG theory introduced by Clayton Alderfer that proposes that humans are motivated by existence, relatedness and growth whereby we want to survive, to be a part of life and to grow, experience and improve.

Whatever your views of human motivation, influencing people requires tapping into these emotions with words that trigger their passions for life.

Next read: Emotional Words

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