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17 Types of Sales Data

 , September 24, 2017
Sales data is information that is used to manage sales. The following are common types of sales data.

Market Data & Forecasts

Sales planning data such as market data that is used to generate sales forecasts.


Customer details such as name and address.


Contacts for each employee of the customer who is involved in decision making, purchasing, administration and technical solutions related to your products and services.


Potential customers including details related to their industry, financial statements and other data used to qualify leads.


Potential customers who you are actively pursuing.


Tracking meetings and other interactions with the customer.


Documents such as sales collaterals, request for proposals and proposals.


Offers that are communicated to the customer including prices and terms.


Orders represent closed sales. Revenue is calculated using order data. Margins are calculated using order data and cost of sales data.


The details of sales campaigns such as promotional pricing events. Allows sales management to look at the historical and current results of campaigns.

Sales Teams

Data related to sales teams and salespeople that supports calculation of commissions and performance management. For example, each order may identify the salespeople who closed the deal.

Territories & Channels

Tracking sales territories and channels.


A catalog of your products and services.


Details of the customer's current services.


Contracts with customers such as an SLA.


Invoices and payments.

Customer Service

Customer service interactions with customers such as a complaint. Used to manage customer relationships to improve customer lifetime value.
Overview: Sales Data
DefinitionData that is used to manage sales.
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