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17 Examples of Stakeholder Engagement

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Stakeholder engagement is the process of identifying and communicating to stakeholders to gain acceptance of a program, project, initiative or policy. The examples below capture the real-world process of accomplishing this by being transparent, flexible and open but also not allowing your initiative be be derailed.
Identify Stakeholders
List the stakeholders impacted by your program, project, initiative or policy.
Call For Stakeholders
A wide communication that asks anyone with an interest in your initiative to step forward before a deadline.
Stakeholder Analysis
Analyze the needs, authority and influence of stakeholders.
RACI Matrix
Categorize each stakeholder as responsible, accountable, consulted or informed.
Stakeholder Transparency
Communicate the list of stakeholders and RACI matrix.
Stakeholder Engagement Plan
Document a communication plan that spells out how stakeholders will be engaged.
Engagement Plan Sign-off
Require major stakeholders to sign-off on your communication plan.
Engage Stakeholders
Hold meetings and other communications with stakeholders to pitch your initiative and collect feedback.
Analyze Feedback
Document and communicate feedback.
Requirements Gathering
Gather requirements from stakeholders who are responsible for requirements.
Stakeholder Salience
Prioritize the feedback of high authority or influential stakeholders not the most vocal stakeholders.
Communicate a Plan
Change your plans to incorporate stakeholder feedback and requirements. Communicate this broadly.
Sell the Plan
Pitch the plan to stakeholders and handle objections.
Note Objections
Note remaining objections to the plan and retain all other stakeholder feedback.
Plan Sign-off
Require major stakeholders to approve your plan. This may require a push from sponsors or executive escalation.
Change Management
The executive process of building support for change and sidelining resistance to change.
Continued Engagement
Stakeholders are kept informed throughout the life of the initiative and given opportunities to give input to processes such as issue resolution and change request prioritization.
Stakeholder feedback is documented but is only incorporated where it is a helpful and good idea or where the stakeholder has much authority or influence and can't be dissuaded. Trying to incorporate all feedback is generally impossible as ideas will conflict and go off on many tangents. Most typically, feedback is captured and prioritized with the full expectation that most of it won't influence your plans.
Avoid secrecy or keeping your stakeholders to a small group. The more people who feel consulted about your initiative, the better things may go.
More about stakeholders:
Accountability Measures
Agents Of Change
Business Stakeholders
Change Management
Community Stakeholders
Corporate Stakeholders
External Stakeholders
Internal Stakeholders
Primary Stakeholders
Public Stakeholders
RACI Matrix
Requirements Gathering
Resistance To Change
Stakeholder Engagement
Stakeholder Expectations
Stakeholder Requirements
Stakeholder Salience
Stakeholder Satisfaction
Stakeholders
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Stakeholders

A definition of stakeholder with examples.

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A list of common project stakeholders.

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A definition of internal stakeholder with examples.

External Stakeholders

The definition of external stakeholder with examples.

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An overview of corporate communication with examples.

Stakeholder Salience

The basic types of stakeholder salience.

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A list of common customer requirements.

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Business Stakeholders

An overview of business stakeholders with examples.

Corporate Stakeholders

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Public Stakeholders

An overview of public stakeholders with examples.

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Program Management Process

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Program Management Examples

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Management Competencies

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Context Of The Organization

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Change Risk

An overview of change risk with a list of examples.

Organizational Change Examples

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Communications Management

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Change Principles

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