A-Z Popular Blog Game Theory Search »
Game Theory
Related Guides


Kobayashi Maru

5 Examples of There Is No Alternative

 , September 18, 2018 updated on December 03, 2019
There is no alternative, or TINA, is a situation where one option in a set of choices is completely dominant such that there is effectively no choice to be made. The following are illustrative examples.

Market Economy

There is no alternative originated as a political slogan of conservative British prime minister Margaret Thatcher. It was used to represent her claim that the market economy is the only system that works. As such, the phrase is associated with capitalism and globalization of markets. It is also common for the phrase to be used in a sarcastic way to suggest that global capitalism has become oppressive and unresponsive to the will of the people.


TINA is often used in investing to suggest that a particular asset class, currency or security is dominant at a point in time such that no realistic alternatives exist. This tends to be a miserable situation where there is little or no incentive for original thinking and initiative due to market conditions. For example, an environment of high inflation and recession where stocks and bonds have difficulty providing a return that exceeds the inflation rate. This may drive investors to assets such as gold in an attempt to preserve wealth.

Products & Services

There is no alternative can be used to describe the dominance of a product or service such that choosing an alternative represents a significant sacrifice. For example, a telecom company that is the only provider of high speed internet services in a city. This tends to be a oppressive situation whereby the single provider may charge high prices and be unresponsive to quality and customer satisfaction issues. The provider may also use this position to attempt to gain monopolies in other industries such as media.

Strategic Dominance

Strategic dominance is your best strategic choice in a competitive situation, whatever your competition does. For example, a technology company lacks capabilities in data center management such that quality is low and costs unusually high. The firm's dominant strategic choice may be to sell their data centers to a provider who knows what they are doing. This may be the best choice even if most of the competition is increasing their investments in data centers.


There is no alternative can be applied to a risk that has to be reduced because it represents an existential threat. For example, if a group of chemicals are impacting the reproductive health of a nation, this may have broad impacts on the future of that nation such that accepting this risk is an extremely poor choice.
Overview: There Is No Alternative
A situation where one option in a set of choices is completely dominant such that there is effectively no choice to be made.
Also Known As
Attributed to
Margaret Thatcher
Related Concepts

Game Theory

This is the complete list of articles we have written about game theory.
Camping Strategy
Catch 22
Cut And Run
Do Nothing Strategy
Good Failure
Kobayashi Maru
Maximax Criterion
Minimax Criterion
Strategic Dominance
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Game Theory

A list of game theory models and strategies.

Strategic Dominance

Strategic dominance is your best choice in a given situation.

Kobayashi Maru

Simulations of no-win situations in game theory.

Camping Strategy

An overview of camping, a strategy for business and games.

Good Failure

An overview of good failure with specific examples.

Examples of Problems

An overview of common types of problems.


A general, reusable solution to a commonly occurring problem.


A reasonably comprehensive guide to strategy.


The definition of end-goal with examples and comparisons.


The definition of incrementalism with examples.

Gaming The System

The definition of gaming the system with examples.

Grand Strategy

The definition of grand strategy with examples.

Strategic Direction

The definition of strategic direction with examples.

Political Strategy

The definition of political strategy with examples.

Positive Feedback Loop

The definition of positive feedback loop with examples.

Strategy Implementation

A guide to strategy implementation.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map