A-Z Popular Blog Product Search »
Product Development
Related Guides

5 Examples of Phased Implementation

 , updated on
Phased implementation is the process of developing and launching a business, brand, product, service, process, capability or system by breaking the work into phases. This is done to reduce complexity and implementation risk. Phased implementation can also reduce time to market and allow things to be quickly improved using feedback from real world results. The following are illustrative examples of phased implementation.


Innovative firms tend to ship their products early and often. This allows for constant refinement, aggressive change and response to competitive challenges.

Product Development

Getting a minimum viable product in front of customers as quickly as possible in order to improve product positioning, promotion, pricing, branding and distribution.

Service Development

Launching services to customers tends to require an extensive development effort that may impact sales, marketing, operations, processes, systems and infrastructure. As such, it is common to launch services without full operations support at first. When services are a commercial success, operational capabilities are added. For example, a service might be launched with manual support and billing processes that live outside a firm's systems until commercial volumes justify the system development effort.


It is a common practice to run a pilot phase in any high risk venture such as a rebranding.

Systems Development

Programs and projects to develop or improve business capabilities, processes and systems are often broken into phases designed to reduce the chance of project failure.
Overview: Phased Implementation
Developing and launching a business, brand, product, service, process, capability or system by breaking the work into phases.
Related Concepts

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Packaging Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Product Launch

The common elements of a product launch.


The basic types of pilot used in business, science and entertainment.


Common ways to prototype an idea, product, service, process or creative work.

First-Mover Advantage

Why being first to a market has advantages.

Preannouncement Effect

Why product announcements can damage sales.

Minimum Viable Product

An overview of the term Minimum Viable Product.


The common ways to rollout a new product or service.

Soft Launch

A definition of soft launch with examples.

Product Awareness

The common types of product awareness.

Product Marketing

A guide to product marketing.

Product Planning

An overview of product planning with examples.

Implementation Risk

A definition of implementation risk with examples.

Deployment Pipeline

A complete overview of deployment pipelines.

Continuous Integration vs Continuous Delivery

The difference between continuous integration and continuous delivery explained.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map