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Phased implementation is the process of developing and launching a business, brand, product, service, process, capability or system by breaking the work into phases. This is done to reduce complexity and implementation risk. Phased implementation can also reduce time to market and allow things to be quickly improved using feedback from real world results. The following are illustrative examples of phased implementation.
InnovationInnovative firms tend to ship their products early and often. This allows for constant refinement, aggressive change and response to competitive challenges.Product DevelopmentGetting a minimum viable product in front of customers as quickly as possible in order to improve product positioning, promotion, pricing, branding and distribution.
Launching services to customers tends to require an extensive development effort that may impact sales, marketing, operations, processes, systems and infrastructure. As such, it is common to launch services without full operations support at first. When services are a commercial success, operational capabilities are added. For example, a service might be launched with manual support and billing processes that live outside a firm's systems until commercial volumes justify the system development effort.
PilotsIt is a common practice to run a pilot phase in any high risk venture such as a rebranding.Systems DevelopmentPrograms and projects to develop or improve business capabilities, processes and systems are often broken into phases designed to reduce the chance of project failure.|
Type | | Definition | Developing and launching a business, brand, product, service, process, capability or system by breaking the work into phases. | Related Concepts | |
Product Development
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