Marketing Marketing Guides
Marketing
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Demand generation is any marketing or sales activity designed to create recognition, awareness and interest in a firm's brand and products. The following are illustrative examples.
AdvertisingA telecom company launches billboard advertising to generate demand for its mobile services.PromotionA fast moving consumer goods company hands out free samples of a new product at a concert to generate recognition and awareness.LocationsAn electronics firm opens showrooms in prominent locations to show off their products to fans, media representatives and influencers.
Social MediaEngaging customers and sharing information, content and media such as promotional videos.EventsA software company engages customers directly at industry events to raise awareness and generate leads and opportunities.SalesAn IT security firm carefully hires and retains salespeople who have a large network of industry relationships. The salespeople are encouraged to generate interest in the firm.
TrendsettersA young fashion company uses relationships with trendsetters in its niche to generate significant interest in its designs.Customer RelationshipsA design firm carefully manages customer relationships to discover opportunities and raise customer awareness about the firm's services and capabilities.ServiceAn auto manufacture provides service to vehicles while customers wait in a showroom filled with shiny new vehicles and product brochures.
Marketing
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