Marketing is the entire process of developing products, pricing, promotion, distribution and sales that brings offers to the market. Advertising is a small component of marketing that involves paying for promotion.
|The end-to-end process of selling to markets. ||The practice of paying to reach a target audience with a message.|
ScopeThe difference between marketing and advertising is that marketing has far greater scope.
|Product DevelopmentGo-to-marketPricingDistributionPromotionSalesCustomer Relationships||Promotion|
|Developing an innovative new product.Designing packaging for a product.Launching a product to market.Pricing a product in a competitive market.Promotional pricing such as a sale.Promoting a product by sponsoring an event.Distributing a product by developing partnerships with stores and ecommerce sellers.Selling a product by building relationships with customers.||Designing an advertisement and paying to place it into media such as a television show, billboard, magazine, website, mobile app or video game.|
RelationshipAdvertising is a type of marketing activity.
Promotion vs AdvertisingPromotion is the process of reaching target customers with a message in order to sell products and services. Advertising is promotion that involves a payment to reach the target customer.
Common UsagePeople often use the broad term marketing to describe advertising.
Common MistakesIt is a mistake to think that marketing is nothing but advertising as marketing is an extremely large business area that includes product development, pricing, promotion, distribution and sales. In many cases, a business can market its goods without advertising at all.
This is the complete list of articles we have written about marketing.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.