Marketing
Advertisements
Marketing Guides
Marketing
Key Concepts
Marketing
Related Topics
| |
Marketing is the entire process of developing products, pricing, promotion, distribution and sales that brings offers to the market. Advertising is a small component of marketing that involves paying for promotion.
DefinitionsMarketing | Advertising | The end-to-end process of selling to markets. | The practice of paying to reach a target audience with a message. |
ScopeThe difference between marketing and advertising is that marketing has far greater scope.Marketing | Advertising | Product DevelopmentGo-to-marketPricingDistributionPromotionSalesCustomer Relationships | Promotion |
ExamplesMarketing | Advertising | Developing an innovative new product.Designing packaging for a product.Launching a product to market.Pricing a product in a competitive market.Promotional pricing such as a sale.Promoting a product by sponsoring an event.Distributing a product by developing partnerships with stores and ecommerce sellers.Selling a product by building relationships with customers. | Designing an advertisement and paying to place it into media such as a television show, billboard, magazine, website, mobile app or video game. |
RelationshipAdvertising is a type of marketing activity.Promotion vs AdvertisingPromotion is the process of reaching target customers with a message in order to sell products and services. Advertising is promotion that involves a payment to reach the target customer.Common UsagePeople often use the broad term marketing to describe advertising.
Common MistakesIt is a mistake to think that marketing is nothing but advertising as marketing is an extremely large business area that includes product development, pricing, promotion, distribution and sales. In many cases, a business can market its goods without advertising at all.
Marketing
This is the complete list of articles we have written about marketing.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|