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top   »  marketing   »  advertising   »  marketing vs advertising

Marketing vs Advertising

 , updated on August 25, 2023
Marketing is the entire process of developing products, pricing, promotion, distribution and sales that brings offers to the market. Advertising is a small component of marketing that involves paying for promotion.

Definitions

Marketing
Advertising
The end-to-end process of selling to markets.
The practice of paying to reach a target audience with a message.

Scope

The difference between marketing and advertising is that marketing has far greater scope.
Marketing
Advertising
Product Development
Go-to-market
Pricing
Distribution
Promotion
Sales
Customer Relationships
Promotion

Examples

Marketing
Advertising
Developing an innovative new product.
Designing packaging for a product.
Launching a product to market.
Pricing a product in a competitive market.
Promotional pricing such as a sale.
Promoting a product by sponsoring an event.
Distributing a product by developing partnerships with stores and ecommerce sellers.
Selling a product by building relationships with customers.
Designing an advertisement and paying to place it into media such as a television show, billboard, magazine, website, mobile app or video game.

Relationship

Advertising is a type of marketing activity.

Promotion vs Advertising

Promotion is the process of reaching target customers with a message in order to sell products and services. Advertising is promotion that involves a payment to reach the target customer.

Common Usage

People often use the broad term marketing to describe advertising.

Common Mistakes

It is a mistake to think that marketing is nothing but advertising as marketing is an extremely large business area that includes product development, pricing, promotion, distribution and sales. In many cases, a business can market its goods without advertising at all.
Next: Marketing
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Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Remarketing
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
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