The end-to-end process of selling to markets.
The practice of paying to reach a target audience with a message.
ScopeThe difference between marketing and advertising is that marketing has far greater scope.
Product DevelopmentGo-to-marketPricingDistributionPromotionSalesCustomer Relationships
Developing an innovative new product.Designing packaging for a product.Launching a product to market.Pricing a product in a competitive market.Promotional pricing such as a sale.Promoting a product by sponsoring an event.Distributing a product by developing partnerships with stores and ecommerce sellers.Selling a product by building relationships with customers.
Designing an advertisement and paying to place it into media such as a television show, billboard, magazine, website, mobile app or video game.