Attribution marketing is the modeling of events that lead to customer purchases or stages of brand loyalty. Once such events are understood they can be established as goals of marketing efforts such as customer service and advertising. For example, brand awareness or signing up for a loyalty card may be events on the path to becoming a loyal customer and brand advocate.
Modeling events that lead to purchases and stages of brand loyalty and using such events as goals of marketing strategy.
Allows marketing organizations to place value on all events that lead to a profitable relationship with customers.
This is the complete list of articles we have written about promotion.
If you enjoyed this page, please consider bookmarking Simplicable.
An overview of advertising with examples.
A list of common advertising techniques.
An overview of brand awareness.
A definition of ambient advertising with examples.
The common types of target marketing.
The common types of advertising objectives.
The common types of media.
The common elements of media planning.
The difference between marketing and advertising explained.
A list of common marketing costs.
A list of key marketing strategies.
An overview of 20+ common branding techniques.
A list of common ways to measure marketing results.
An overview of common pricing strategies.
A definition of product positioning with examples.
Common types of brand storytelling.
The common types of cross-selling.
The common types of marketing campaign.
The common types of marketing automation.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.