Attribution marketing is the modeling of events that lead to customer purchases or stages of brand loyalty. Once such events are understood they can be established as goals of marketing efforts such as customer service and advertising. For example, brand awareness or signing up for a loyalty card may be events on the path to becoming a loyal customer and brand advocate.
|Definition||Modeling events that lead to purchases and stages of brand loyalty and using such events as goals of marketing strategy.|
|Value||Allows marketing organizations to place value on all events that lead to a profitable relationship with customers. |
|Related Concepts||Customer Relationship Management|
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