Media goals are the target outcome for communication processes such as advertising, promotion, stakeholder engagement and public relations. These are end goals that are relevant to your business or organization and should not be confused with media objectives such as reach or conversion rate. The following are common media goals.
Brand Loyalty / Engagement
Brand Recognition / Awareness
Influencing Politics / Policy
Influencing Society / Culture
Managing an Issue
Solving a Problem
This is the complete list of articles we have written about media goals.
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