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Media goals are the target outcome for communication processes such as advertising, promotion, stakeholder engagement and public relations. These are end goals that are relevant to your business or organization and should not be confused with media objectives such as reach or conversion rate. The following are common media goals.
Audience Growth | Brand Culture | Brand Image | Brand Loyalty / Engagement | Brand Recognition / Awareness | Building Influence | Creating Awareness | Customer Experience | Customer Relationships | Doing Good | Employer Branding | Establishing Authority | Influencing Opinions | Influencing Perceptions | Influencing Politics / Policy | Influencing Society / Culture | Information Dissemination | Investor Relations | Managing an Issue | Regulatory Risk | Reputation | Revenue | Social Status | Solving a Problem |
Media Goals
This is the complete list of articles we have written about media goals.
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