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Direct marketing is the practice of reaching markets by directly reaching out to the customer. This doesn't use any intermediaries such as a third-party retailer between you and the customer. The following are common types of direct marketing.
Digital AdvertisingReaching customers with highly targeted ads based on factors such as context. For example, reaching a customer who is on a page that compares camera models.Social MediaPromotion using social media technologies possibly including content creation or sharing.EmailAsking customers or website visitors to sign up for email marketing messages such as newsletters. Governed by business ethics, laws and regulations and industry best practices.
MailSending customers mail such as a catalog or promotional materials inserted in bills.Direct Response Television, radio, magazine, newspaper and public space advertising that asks customers to respond via a telephone number or website.Direct SellingPerson-to-person selling such as sales people who attend industry conferences and events.TelemarketingCalling customers on the phone. Governed by business ethics, laws and regulations such as no-call lists.|
Type | | Definition | Reaching markets by reaching out directly to customers with promotion, advertising or interpersonal communication. | Related Concepts | |
Marketing
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