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top   »  marketing   »  marketing theory   »  drip marketing

What is Drip Marketing?

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Drip marketing is a technique that sends a regular stream of advertising to each customer over a long period of time. The term originates with drip irrigation, a method of irrigating crops with small but regular amounts of water. Drip marketing has its roots in direct marketing practices such as a daily newsletter by email, weekly coupons in a newspaper or seasonal catalog in the mail. It's currently an equally common technique in areas such as behavioral targeting of ads and social media marketing.
Overview: Drip Marketing
Type
Marketing
Definition
Communicating marketing messages on a regular basis over a long period of time.
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