Digital MediaDigital media is a broad term for any media delivered to an electronic device such as a mobile phone. This allows for precise targeting of advertising and promotion.
large audience without being customized for each audience member.
Outdoor MediaPhysical things in the real world that can be used to communicate.
Direct MessageSending message directly to a customer.
Digital Direct Message (DM)
Person to PersonDirect conversations with customers.
Word of Mouth
In-store MediaRetail locations and showrooms.
Point of Sale Display
EventsCommunicating marketing messages at events.
Marketing CollateralMarketing collateral are knowledge artifacts, printed media and small gifts that are given to customers.
Product PlacementReferences to a product or brand in any media that has an audience. In addition to this, logos on the product itself can be a form of media, particularly where it is worn by celebrities or other influencers.
|Overview: Marketing Media|
A means of communicating marketing messages.