Digital Media
Digital media is a broad term for any media delivered to an electronic device such as a mobile phone. This allows for precise targeting of advertising and promotion.Apps | Digital Billboards |
Games | Social Media |
Streaming Media | Websites |
Broadcast Media
Media that reaches a large audience without being customized for each audience member.Radio | Television |
Journals | Magazines |
Newspapers | Periodicals |
Outdoor Media
Physical things in the real world that can be used to communicate.Billboards | Commercial Art |
Construction Advertising | Posters |
Signs | Transport Advertising |
Direct Message
Sending message directly to a customer.Digital Direct Message (DM) | Direct Mail |
Email | Newsletters |
Person to Person
Direct conversations with customers.Direct Sales | Sales Meetings |
Telemarketing | Word of Mouth |
In-store Media
Retail locations and showrooms.Merchandising Displays | Point of Sale Display |
Product Packaging | Store Windows |
Events
Communicating marketing messages at events.Event Signage | Event Sponsorship |
Public Speaking | Sales Booths |
Marketing Collateral
Marketing collateral are knowledge artifacts, printed media and small gifts that are given to customers.Brochures | Catalogs |
Corporate Magazines | Presentations |
Promotional Products | White Papers |
Product Placement
References to a product or brand in any media that has an audience. In addition to this, logos on the product itself can be a form of media, particularly where it is worn by celebrities or other influencers.Films | Media Influencers |
Music Videos | Sponsorships |
| Overview: Marketing Media | ||
Type | ||
Definition | A means of communicating marketing messages. | |
Related Concepts | ||
