|Overview: Customer Benefits
Reasons a product or service is valuable to a customer.
7 Types of Customer Benefits
Customer benefits are reasons a product or service is valuable to a customer. This serves as a guideline for employees who are selling or representing the product to the customer. As such, customer benefits are restricted to those value propositions that customers recognize. Benefits that aren't interesting to the customer or that the customer may not acknowledge are omitted. For example, customers may not acknowledge motivations such as social status or be interested in the technical specifications of a product. The following are illustrative examples of customer benefits.
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