Mission & VisionWhy does your brand exist? How does it make the future better? customer needs. For example, a brand of bicycle tires that promise to last for 10,000 miles.packaging, product design, environments and marketing messages. recognize your brand from visual elements such as a product package. Customers commonly purchase products they recognize over products they don't.recall your brand from its attributes. For example, the percentage of customers who name your brand in response to the question "can you name a brand of organic coffee?" brand identity is how you want customers to think about your brand, brand image is what they actually think.storytelling. For example, an authentic story about your early failures and challenges and what you learned as a firm.
ReputationThe respect you get from customers based on your behavior and performance. For example, a brand with a reputation for quality because its products do what is expected and don't easily break.brand strategy without your employees buying in. For example, if you want to be the friendliest airline, this requires significant effort from employees. structure of brand extensions and brand families.consistently purchase your brand over other options. This is a reward for building up brand awareness, identity and reputation.product category.value of a brand if it were to be sold.
|Overview: Brand Marketing|
The process of developing an identity for products and services in order to sell to your target market.