A-Z Popular Blog Branding Search »
Marketing Guides
Related Topics
Brand Recognition

15 Elements of Brand Marketing

 , updated on
Brand marketing is the process of developing an identity for products and services in order to sell to your target market. The following are common elements of brand marketing.

Brand Concept

The foundational idea behind your brand. Ideally this represents a valuable position that is meaningful to customers in a crowded market.

Mission & Vision

Why does your brand exist? How does it make the future better?

Brand Identity

Defining everything you want your customers to think and feel about your brand.

Brand Promise

A direct promise to address customer needs. For example, a brand of bicycle tires that promise to last for 10,000 miles.

Visual Branding

Making sure that your brand is easy to recognize from elements such as brand name, logos, slogans, packaging, product design, environments and marketing messages.

Brand Recognition

The ability of customers to recognize your brand from visual elements such as a product package. Customers commonly purchase products they recognize over products they don't.

Brand Awareness

The ability of customers to recall your brand from its attributes. For example, the percentage of customers who name your brand in response to the question "can you name a brand of organic coffee?"

Brand Image

If brand identity is how you want customers to think about your brand, brand image is what they actually think.

Brand Storytelling

Promoting brand recognition, brand awareness and brand image with storytelling. For example, an authentic story about your early failures and challenges and what you learned as a firm.


The respect you get from customers based on your behavior and performance. For example, a brand with a reputation for quality because its products do what is expected and don't easily break.

Internal Branding

The process of engaging your employees with your brand identity. It is generally impossible to achieve a brand strategy without your employees buying in. For example, if you want to be the friendliest airline, this requires significant effort from employees.

Brand Architecture

Managing the structure of brand extensions and brand families.

Brand Loyalty

Customers who consistently purchase your brand over other options. This is a reward for building up brand awareness, identity and reputation.

Brand Insistence

Customers who will only purchase your brand in a particular product category.

Brand Equity

The value of a brand if it were to be sold.
Overview: Brand Marketing
The process of developing an identity for products and services in order to sell to your target market.
Related Concepts


This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
If you enjoyed this page, please consider bookmarking Simplicable.


A list of steps for building a brand.

Business Name

A list of common types of business name.

Brand Switching

The common types of brand switching.

Target Marketing

The common types of target marketing.

Brand Risk

The common types of brand risk.

Brand Perception

The common types of brand perception.

Captive Brand

An overview of captive brands.


A definition of over-positioning with examples.

Branding Guide

An overview of 20+ common branding techniques.


A list of key marketing strategies.

Target Audience vs Target Market

The difference between a target audience and target market.

Public Relations

A definition of public relations with examples.

Marketing Communications

A definition of marketing communications with examples.

Value Proposition

The common types of customer value proposition.

Marketing Myopia

A definition of marketing myopia with examples.

Customer Focus

A definition of customer focus with examples.

Marketing Definition

The definition of marketing with examples.

Marketing Examples

Common examples of marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map