ExperienceExperiences such as the taste of food or thrill of a theme park attraction.refined and comfortable.User interfaces that are pleasing to use. brand identity that represents quality, status, a lifestyle or culture in the minds of customers. For example, a fashion brand that represents a subculture.available and consistent. Reducing or transferring a risk for a customer. For example, an airline with a reputation for safety.
CompatibilityProducts and services that work well with other things.
InformationSatisfying customer needs for information.
PriceValue for the price.
TermsAttractive contract terms. For example, terms that remove unpopular restrictions that competitors impose.
TrustBeing trusted by customers. For example, a telecom company with a reputation for protecting customer privacy.
PerformancePerformance such as the speed of a CPU.
ResultsResults such as the historical returns of an investment product.
FunctionalityThings that customers can achieve with your products or services.
|Overview: Value Proposition|
The usefulness of a product, service or feature to customers.