A value proposition is the usefulness of a product, service or feature to customers. Value is achieved by meeting customer needs and satisfying customer preferences. The following are common types of value proposition.
Saving the customer time and making things easier.
ExperienceExperiences such as the taste of food or thrill of a theme park attraction.The aesthetics of products and services such as a hotel lobby that feels refined and comfortable.User interfaces that are pleasing to use.
A brand identity that represents quality, status, a lifestyle or culture in the minds of customers. For example, a fashion brand that represents a subculture.Products that don't break and services that are always available and consistent.
The amount of output created for a unit of input. For example, an electric car that can travel a great distance on a KWh of electricity.Tools that make customers more productive in their work and hobbies.Reducing or transferring a risk for a customer. For example, an airline with a reputation for safety.
CompatibilityProducts and services that work well with other things.
InformationSatisfying customer needs for information.
PriceValue for the price.
TermsAttractive contract terms. For example, terms that remove unpopular restrictions that competitors impose.
TrustBeing trusted by customers. For example, a telecom company with a reputation for protecting customer privacy.
The ability for customers to change your products and services to their liking.
PerformancePerformance such as the speed of a CPU.
ResultsResults such as the historical returns of an investment product.
FunctionalityThings that customers can achieve with your products or services.
This is the complete list of articles we have written about marketing.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.