Sales | Marketing |
Branding | Service delivery |
Customer service | Customer support |
Customer relationship management | Customer retention |
Customer experience | Market research |
Product development | Production |
Order fulfillment | Payment processing |
Logistics | Reverse logistics |
Returns & refunds | Promotion |
Distribution | Shipping |
Receiving | Pricing |
Cost control | Strategy |
Planning | Project management |
Project delivery | Change management |
Process improvement | Process reengineering |
Go-to-market | Reporting |
Data analytics | Risk management |
Compliance | Regulatory reporting |
Financial management | Accounting |
Quality assurance | Quality control |
Inventory management | Billing |
Customer feedback | Customer advocacy |
Product improvement | Systems development |
IT operations | Help desk |
Process automation | Cybersecurity |
Incident & problem management | Procurement |
Partner management | Facility management |
Asset management | Performance management |
Maintenance & repair | Backup & restore |
Business continuity | Disaster resilience |
Marketing
Adding value by marketing products and services. For example, promoting a product to generate demand.Sales
Selling a product. For example, personal selling that involves building relationships to discover customer needs, develop solutions and close sales.Design
Designing things. For example, a fashion company that primarily designs items with other aspects of the business such as manufacturing outsourced.Development
Developing products and services. For example, a software company that develops a software product.Operations
The production of products and delivery of services. For example, the process of deploying, maintaining and managing software services.Distribution
The process of reaching the customer to sell to them and deliver your obligations. For example, a repair shop the delivers warranty services to customers in a particular area.Customer Experience
Customer experience related activities such as customer service, consulting and support.| Overview: Key Activities | ||
Type | ||
Definition | Things that you do to add value. | |
Related Concepts | ||
