Acquisitions
Acquiring firms to grow revenue or acquire capabilities for growth.Partners
Developing strategic partnerships to expand sales or develop new products. For example, co-branding a product.Investments
Investing in growth engines such as startups.Branding
Developing a new brand or extending an existing brand.Product Development
Innovation to develop products that represent a leap forward.Business Models
Transformation programs designed to develop new business models. For example, a manufacturer with a business development program to move to a product-as-a-service model.Go-to-Market
Developing new target markets for product and services.Distribution
Developing new channels. For example, a German product brand that finds a Chinese distribution partner to sell products in China.Sales
Developing new target markets for sales. For example, a software firm that sells to small business owners that develops mid-sized firms as a new target market.| Overview: Business Development | ||
Type | ||
Definition | The process of growing a business in new strategic directions. | |
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