Consumer Service → Business Service
A movie theater rents out theaters during business hours for events, conferences and meetings.Consumer Service → Consumer Service
A cafe in a business district is only busy on business days. In order to increase revenue on weekends they host community organized events such as a repair cafe.Consumer Product → Business Product
A mobile device that is mostly purchased by consumers develops office productivity apps and begins to sell directly to businesses with personal selling techniques.Customer Product → Consumer Product
Selling a product to a new market to serve a different customer need. For example, selling packages of baking soda as an air freshener for a refrigerator.Customer Product → Consumer Service
Offering a product as a service such as a solar panel system that is sold as a utility service with a monthly electric bill as opposed to a upfront purchase of the system.Business Service → Consumer Service
A corporate catering service begins to target weddings and other private events.Business Service → Business Service
A customer service outsourcing firm begins to sell its service for internal processes such as an IT help desk that serves internal customers of a firm.Business Product → Consumer Product
Marketing business products such as high-end office chairs known for their ergonomics to employees working from home.Business Product → Business Product
Finding a new use for a business product. For example, offering to brand standard office stationery such as sticky notes such that they become promotional items that can be given to clients.Business Product → Business Service
Offering business equipment with leasing, maintenance, management and other value added services. For example, selling a coffee service as opposed to a coffee maker.| Overview: Market Expansion | ||
Type | ||
Definition | A growth strategy that involves offering an existing product to a new market. | |
Related Concepts | ||
