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A digital channel is a sales channel that is electronic in nature as opposed to physical channels such as retail. The following are common types of digital channel.Web Web sites including social media and video sharing sites.SearchSearch engine results.CommunicationCommunication tools such as email or messaging apps.AppsMobile apps including apps launched by brands or ecommerce sites to drive sales. Online EventsEvents that allow users to participate such as a webinar.Digital MediaDigital media such as streaming video and music services.GamesVirtual game environments that support virtual locations for brands or advertising.|
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Marketing
This is the complete list of articles we have written about marketing.
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A list of key marketing strategies.
An overview of 20+ common branding techniques.
A list of common ways to measure marketing results.
An overview of common pricing strategies.
A definition of product positioning with examples.
Common types of brand storytelling.
The common types of cross-selling.
The common types of marketing campaign.
The common types of marketing automation.
The common types of target marketing.
An overview of sales with examples.
A list of common customer motivations.
How to detect the difference between customer objections and excuses.
A definition of needs identification with examples.
The common types of sales prospecting.
A list of sales closing techniques.
The common types of perceived risk.
The definition of objection handling.
The common types of sales channel.
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