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7 Examples of Digital Channels

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A digital channel is a sales channel that is electronic in nature as opposed to physical channels such as retail. The following are common types of digital channel.

Web

Web sites including social media and video sharing sites.

Search

Search engine results.

Communication

Communication tools such as email or messaging apps.

Apps

Mobile apps including apps launched by brands or ecommerce sites to drive sales.

Online Events

Events that allow users to participate such as a webinar.

Digital Media

Digital media such as streaming video and music services.

Games

Virtual game environments that support virtual locations for brands or advertising.
Overview: Digital Channel
Type
Definition
A sales channel based on digital technologies.
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