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6 Types of Prospecting

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Prospecting is the process of starting conversations with prospective customers. The following are common types of prospecting.

Cold Calling

Contacting an organization or individual who hasn't made an inquiry to you.

Qualified Leads

Many companies have a process of acquiring leads using promotional methods such as digital advertising. Leads provide contact information and sales operations teams determine which leads are qualified to become customers. Prospecting then begins with the qualified leads.

Social Media

A salesperson may actively discuss topics close to their product in social media in order to connect with customers.

Trade Fairs

Industry events such as trade shows or fashion weeks.

Networking

Using personal connections to connect with more people in an industry. For example, a software salesperson for the banking industry in Hong Kong may hang out at the same popular spots and know many of the same people as customers in the financial industry.

History

Looking at recovering lost customers or failed proposals.
Overview: Prospecting
Type
Definition
The process of starting conversations with prospective customers.
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