Cold CallingContacting an organization or individual who hasn't made an inquiry to you.
Qualified LeadsMany companies have a process of acquiring leads using promotional methods such as digital advertising. Leads provide contact information and sales operations teams determine which leads are qualified to become customers. Prospecting then begins with the qualified leads.
Social MediaA salesperson may actively discuss topics close to their product in social media in order to connect with customers.
Trade FairsIndustry events such as trade shows or fashion weeks.
NetworkingUsing personal connections to connect with more people in an industry. For example, a software salesperson for the banking industry in Hong Kong may hang out at the same popular spots and know many of the same people as customers in the financial industry.
HistoryLooking at recovering lost customers or failed proposals.
|Definition||The process of starting conversations with prospective customers.|
|Related Concepts||SalesQualified LeadsCamping StrategyInfluencingSales Pipeline|