Cold Calling
Contacting an organization or individual who hasn't made an inquiry to you.Qualified Leads
Many companies have a process of acquiring leads using promotional methods such as digital advertising. Leads provide contact information and sales operations teams determine which leads are qualified to become customers. Prospecting then begins with the qualified leads.Social Media
A salesperson may actively discuss topics close to their product in social media in order to connect with customers.Trade Fairs
Industry events such as trade shows or fashion weeks.Networking
Using personal connections to connect with more people in an industry. For example, a software salesperson for the banking industry in Hong Kong may hang out at the same popular spots and know many of the same people as customers in the financial industry.History
Looking at recovering lost customers or failed proposals.Overview: Prospecting | ||
Type | ||
Definition | The process of starting conversations with prospective customers. | |
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