A-Z Popular Blog Sales Search »
Related Guides

4 Examples of Channel Conflict

 , updated on
Channel conflict is a situation whereby sales channels for the same product or service compete with each other in unproductive ways. This can result in competitive discounting, loss of sales partners and customer satisfaction issues. The following are illustrative examples of channel conflict.

Ecommerce & Retail

A brand sells directly by ecommerce and through a network of retail shops. Many of the retail shops are independently owned sales partners. Steep discounts on the ecommerce platform cause sales to drop at the retail shops. Customers commonly use the shops to try things out and then go online to buy. This causes retailer partners to revolt resulting in poor customer service, bad press and lost partnerships.

Wholesales & Retail

A manufacturer sells to wholesalers and retailers directly. A wholesaler is unhappy that the manufacturer sells directly to one of their largest customers and threats to drop the manufacturer's products.


An independent owner successfully operates a restaurant franchise for many years. Suddenly, the restaurant chain allows two more franchise locations within close proximity to the established restaurant. Sales decline and within two years all three locations are out of business.


Resellers engage in aggressive pricing and provide poor customer service that damages brand value and results in poor reviews on ecommerce sites. This damages sales across all other channels including wholesale, retail and ecommerce.
Overview: Channel Conflict
A situation whereby sales channels for the same product or service compete with each other in unproductive ways.
Related Concepts


This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Bargaining Power
Bias For Action
Bliss Point
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Personal Selling
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Willingness To Pay
If you enjoyed this page, please consider bookmarking Simplicable.


A few examples of marketing distribution.

Marketing Channel

A list of common marketing channels.

Distribution Definition

Marketing distribution explained.

Sales Channel vs Marketing Channel

The difference between a sales channel and a marketing channel.


An overview of product showrooms as a marketing strategy.

Digital Channels

A definition of digital channel with examples.

Channel Pricing

A definition of channel pricing with examples.

Channel Management

The definition of channel management with examples.


An overview of sales with examples.

Customer Motivation

A list of common customer motivations.

Objections vs Excuses

How to detect the difference between customer objections and excuses.

Needs Identification

A definition of needs identification with examples.


The common types of sales prospecting.

Closing Techniques

A list of sales closing techniques.

Perceived Risk

The common types of perceived risk.

Objection Handling

The definition of objection handling.

Sales Channels

The common types of sales channel.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map