|Overview: Objection Handling|
The process of addressing concerns to close a sale or negotiation.
What is Objection Handling?
John Spacey, updated on December 22, 2022
Objection handling is the process of addressing concerns to close a sale or negotiation. In many cases, a customer who is close to a purchase will express concerns related to price, functions, quality or terms. These may be genuine worries or may be a bogey designed to strengthen their negotiating position.
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