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15 Examples of Communication Planning

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Communication planning is the process of developing a formal plan for reaching audiences with a message. This can be created for internal communications such as a project launch or external communications such as a marketing campaign. The following are basic examples of communication planning.

Communication Objectives

Set goals for your communication.

Audience Analysis

Identify your audience and their needs, expectations and perceptions.


Research the topic you are communicating.


Planning the channels you will use to reach your audience.

Action Plan

Identify the actions you will take to achieve communication objectives.

Message Development

Framing your messages.

Message Testing

Try your messages on people and gather feedback.

Communication Schedule

Identify your timeline for delivering your communications.

Activities & Events

Plan communication activities and events such as meetings or workshops.

Media & Documents

Develop the media and documents that you will use.

Communication Plan

Develop a communication plan that outlines everything above.


Ask stakeholders to approve your communication plan.

Communication Delivery

Execute communications such as emails or public speaking.

Feedback & Measurement

Gather feedback and measure results against objectives.

Lessons Learned

Review what worked and didn’t work to improve with the next communication campaign.
Next: Examples of Communication Plans
More about communication planning:
Audience Analysis
Communication Complexity
Communication Design
Communication Goals
Communication Objectives
Communication Plan
Communication Planning
Communication Process
Communication Quality
Communication Strategy
Intended Audience
Target Audience
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Communication Plan

Examples of communication plans.

Communication Goals

A list of measurable communication goals with examples.

Communication Objectives

A definition of communication objectives with examples.

Target Audience

Common types of target audience.


The basic types of audience.

Communication Process

An overview of a communication process with examples.

Forms Of Communication

A list of the basic forms of communication with examples of each.

Communication Quality

An overview of communication quality with examples.

Audience Examples

Examples of audiences including intended audience, target audience and unintended audience.

Intended Audience

An overview of intended audience with examples.

Target Audience Examples

An overview of target audience with examples.

Types Of Management Planning

A list of the common types of management planning.

Public Speaking

A guide to public speaking.

Read Between The Lines

The definition of read between the lines with examples.

Social Influence

The definition of social influence with examples.

Personal Branding

An overview of personal branding with examples.

Communication Things

A list of things that can be considered communication.


The ability to draw the attention of an audience.
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