Communication Objectives
Set goals for your communication.
Audience Analysis
Identify your audience and their needs, expectations and perceptions.
Research
Research the topic you are communicating.
Channels
Planning the channels you will use to reach your audience.
Action Plan
Identify the actions you will take to achieve communication objectives.
Message Development
Framing your messages.
Message Testing
Try your messages on people and gather feedback.
Communication Schedule
Identify your timeline for delivering your communications.
Activities & Events
Plan communication activities and events such as meetings or workshops.
Media & Documents
Develop the media and documents that you will use.
Communication Plan
Develop a communication plan that outlines everything above.
Approvals
Ask stakeholders to approve your communication plan.
Communication Delivery
Execute communications such as emails or public speaking.
Feedback & Measurement
Gather feedback and measure results against objectives.
Lessons Learned
Review what worked and didn’t work to improve with the next communication campaign.
