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102 Examples of a Target Audience

 , May 08, 2023
A target audience is an identified group of people for a communication. A target audience can be identified for any type of communication in order to find ways to reach your audience and to frame your message in ways that may be well received. The following are common examples of a target audience.
Alumni
Animal lovers
Beauty enthusiasts
Beginners in some area
Brand loyal customers – will only buy from brand
Budget-conscious consumers
Business owners
Business travelers
Businesses in an industry
Busy professionals
Charities
Cities
Collectors
College students
Concert-goers
Conference participants
Corporate executives
Cosplay enthusiasts
Creative professionals
Cultures and subcultures
Customer needs – e.g. needs a new car
Customer perceptions – e.g. concerned about safety
DIY enthusiasts
Demographics such as age
Digital nomads
Doctors and registered nurses
Environmentally-conscious individuals
Event attendees
Everyone
Executives in an industry
Expert users of a product or service
Experts in some field
Fans
Fans of a film genre
Fans of a musical genre
Fans of a sports team
Farmers
Fashion enthusiasts
Festival attendees
Followers
Followers of an influencer
Foodies
Freelancers
Frequent travelers
Frequent users of a product or service
Gamers
Government departments
Governments
Health-conscious individuals
Hobbyists
Homeowners
Influencers
Influencers in an industry
Investors
Large businesses
Leisure travelers
Loyal customers – purchase frequently
Luxury consumers
Media producers
Mid-sized businesses
Minimalists
Music enthusiasts
Nations
Natural food enthusiasts
Nature enthusiasts
Neighborhoods
Nightlife enthusiasts
Non-Governmental organizations
Nonprofits
Online shoppers
Opinions, attitudes and other psychographics
Outdoor enthusiasts
Parents
Patrons of the arts
People who work in a particular office building
Political views
Pop culture enthusiasts
Private schools
Professional athletes
Professionals
Regions
Remote workers
Retirees
Rural residents
Small businesses
Social causes
Socially-conscious individuals
Software developers
Sporting enthusiasts
Students
Students of a particular school or college
Subject matter experts
Supporters of a political party
Supporters of charities
Sustainable product enthusiasts
Teachers and educators
Technology enthusiasts
Tourists
Trade show attendees
Travelers
Urban residents
Young professionals
Target audience is a business term while intended audience is used for noncommercial communications such as academic publications, literature and art.
Target audience is specific to media and communications and should not be confused with target market that is specific to products and services. For example, a soft drink product may have a target market of everyone but have a very specific target audience for a particular commercial such as young socially-conscious professionals.
Next read: Types of Target Audience
More about target audience:
Customer Needs
Customer Perceptions
Demographics
Firmographic
Persona
Psychographics
Subcultures
Target Audience
Target Market
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