102 Examples of a Target Audience

John Spacey, updated on May 08, 2023

A target audience is an identified group of people for a communication. A target audience can be identified for any type of communication in order to find ways to reach your audience and to frame your message in ways that may be well received. The following are common examples of a target audience.

Alumni	Animal lovers
Beauty enthusiasts	Beginners in some area
Brand loyal customers – will only buy from brand	Budget-conscious consumers
Business owners	Business travelers
Businesses in an industry	Busy professionals
Charities	Cities
Collectors	College students
Concert-goers	Conference participants
Corporate executives	Cosplay enthusiasts
Creative professionals	Cultures and subcultures
Customer needs – e.g. needs a new car	Customer perceptions – e.g. concerned about safety
DIY enthusiasts	Demographics such as age
Digital nomads	Doctors and registered nurses
Environmentally-conscious individuals	Event attendees
Everyone	Executives in an industry
Expert users of a product or service	Experts in some field
Fans	Fans of a film genre
Fans of a musical genre	Fans of a sports team
Farmers	Fashion enthusiasts
Festival attendees	Followers
Followers of an influencer	Foodies
Freelancers	Frequent travelers
Frequent users of a product or service	Gamers
Government departments	Governments
Health-conscious individuals	Hobbyists
Homeowners	Influencers
Influencers in an industry	Investors
Large businesses	Leisure travelers
Loyal customers – purchase frequently	Luxury consumers
Media producers	Mid-sized businesses
Minimalists	Music enthusiasts
Nations	Natural food enthusiasts
Nature enthusiasts	Neighborhoods
Nightlife enthusiasts	Non-Governmental organizations
Nonprofits	Online shoppers
Opinions, attitudes and other psychographics	Outdoor enthusiasts
Parents	Patrons of the arts
People who work in a particular office building	Political views
Pop culture enthusiasts	Private schools
Professional athletes	Professionals
Regions	Remote workers
Retirees	Rural residents
Small businesses	Social causes
Socially-conscious individuals	Software developers
Sporting enthusiasts	Students
Students of a particular school or college	Subject matter experts
Supporters of a political party	Supporters of charities
Sustainable product enthusiasts	Teachers and educators
Technology enthusiasts	Tourists
Trade show attendees	Travelers
Urban residents	Young professionals

Target audience is a business term while intended audience is used for noncommercial communications such as academic publications, literature and art.

Target audience is specific to media and communications and should not be confused with target market that is specific to products and services. For example, a soft drink product may have a target market of everyone but have a very specific target audience for a particular commercial such as young socially-conscious professionals.