Design Design Guides
Visual Design
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Communication design is the design of things that express information, data, emotion, culture and aesthetics. This includes any design effort that has communication objectives in areas such as media, software, games, publications, advertising, public relations, internal communications and knowledge processes. The following are common types of communication design.
Art & IllustrationCreating visual elements such as pictographs.Arranging type including typefaces, sizes, line lengths, line-spacing, letter-spacing and kerning.Complete visual designs including considerations such as layout & composition.
Writing & EditingJournalism, documenting knowledge, writing fiction or composing promotional copy.Design of interactive media such as apps.The structural design of information products. For example, organizing thousands of items of information into a coherent document or website.
Using visual elements to communicate an identity that is easy to recognize. For example, the design of a brand trademark.Data VisualizationDisplaying data in intuitive formats such as graphs.Information & KnowledgeVisual communication of information and knowledge such as a map or information graphic.|
Type | | Definition | Designing media, graphics, physical items and environments to express ideas, emotions and aesthetics. | Related Concepts | |
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