Project Communications
A list of meetings, documents and reports that will be communicated as part of a project. A project communication plan may be included in project artifacts such as a project charter and project plan. The following is an illustrative example.
Internal Communications
The process of communicating change such as a policy update to an organization. For example, a human resources initiative that seeks to update the job grades of an organization to include a technical track that allows people to progress in their careers without becoming managers. This requires planning meetings, approvals and communications to an entire organization.
Process Communications
A plan for communicating the information necessary to complete a process. For example, a communication plan for a budget process that must be followed by multiple teams. This sets a structure for meetings and documentation that will performed across an organization. In this context, it is often helpful to include a freeform element such as a notes field that provides advice on how to accomplish each communication step.
Marketing
Marketing teams may spend large sums of money on communications such as promotion and advertising. As such, marketing communications plans may be extensive documents that include analysis of target audiences, channels, competition, marketing campaigns, production capacity and optimization. The following is an illustrative example of a diagram from a marketing communications plan that provides an overview of communication by channel by campaign.
| Overview: Communication Plan | ||
Type | ||
Definition | A roadmap for communicating to a target audience including elements such as goals, objectives, channels, formats, schedules, budget and responsibilities. | |
Related Concepts | ||
