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74 Examples of Social Influence

 , April 23, 2022
Social influence is change to an individual's thoughts, emotions or behaviors caused by other people. This includes compliance whereby you change your behavior and communication due to social pressures without actually believing in the change. Social influence can also be internalized whereby social processes change what you truly think. The following are common types of social influence followed by a few concrete examples.
Appeal to Authority
Appeal to Emotion
Appeal to Logic
Authority
Brand Awareness
Brand Image
Brand Recognition
Bullying
Celebrity Endorsements
Charisma
Conformity
Consensus Building
Countersignaling
Creative Tension
Culture
Culture of Fear
Debate
Direct Messages
Disinformation
Fear of Missing Out
Fear, Uncertainty and Doubt
Framing
Gaslighting
Group Harmony
Groupthink
Identification
Imitation
Indoctrination
Influence of Music, Film, Literature, Fashion and Art
Information Cascade
Informational Influence
Internalization
Kairos
Labelling
Leadership
Manipulation
Media Messages
Minority Influence
Misinformation
Name Dropping
Norms
Nudges
Obedience
Overcommunication
Peer Pressure
Persuasion
Political Correctness
Propaganda
Public Speaking
Reactance
Reciprocity
Reputation
Rumors
Saving Face
Self-fulfilling Prophecy
Signalling
Social Bots
Social Change
Social Cohesion
Social Compliance
Social Conflict
Social Construction
Social Contagion
Social Identity
Social Institutions
Social Media
Social Media Influencers
Social Proof / Social Status
Social Relationships
Social Tension
Storytelling
Subculture
Traditions
Unanimity
An individual obtains inspiration from music that changes the way they think.
A student doesn't say what they really think in class because they feel the others in the class are unanimously against their opinion.
A shopper chooses a cleaning product from many options because they recognize the brand.
A new recruit goes out to buy black socks when they notice all the other new recruits at their firm all wore black socks with their suit.
You begin to internalize corporate rules, policies and processes that you initially rejected as absurd as you spend more and more time at a company.
You start using a new word or term that offers a new concept.
You change your ways of thinking as you learn a second language that offers concepts and nuanced meaning that don't exist in your native language.
You stop using a word because someone tells you it's politically incorrect.
A salesperson drops the name of the ivy league school they attended to try to influence a client.
A university committee agrees to set a policy that most individual members of the committee view as irrational in an environment of groupthink.
Neighbors feel pressure to follow the norm of keeping their grass and garden in trim condition.
A talented developer gets much respect from other people in their organization and leads far beyond their formal authority.
A government overcommunicates a public safety message in a dull and repetitive way that triggers reactance in people who feel they are being manipulated.
A bully only targets people if they think have been socially excluded by others such that they may lack allies.
A student faces peer pressure to drink at a party.
A storyteller changes the future as they inspire others who make elements of story a reality such that it represents a self-fulfilling prophecy.
You adopt some of the mannerisms of a character from film with whom you identify.
You attach significant meaning and purpose to a cultural tradition that you learned from your family in your youth.
The manager of a team prioritizes group harmony over keeping up with change in their industry.
A brilliant strategist avoids management positions because they dislike the social conflict required to engage in office politics.
A film director thrives in the chaos of creative tension and surrounds themselves with talent who will challenge their every decision. This shapes the work of the director and helps them to avoid mediocrity.
A pragmatic manager changes their strategy after collecting negative feedback from stakeholders.
You try to be nice to a neighbor out of a sense of reciprocity after they help you to find your lost dog.

Notes

Norms are also known as normative social influence.
Overview: Social Influence
Type
Definition
Change to an individual's thoughts, emotions or behaviors caused by other people.
Related Concepts

Social Influence

This is the complete list of articles we have written about social influence.
Authority
Brand Awareness
Brand Image
Brand Recognition
Charisma
Conformity
Consensus Building
Creative Tension
Culture
Culture Of Fear
Disinformation
Framing
Gaslighting
Group Harmony
Groupthink
Identification
Influence
Institutional Influence
Kairos
Leadership
Loss Of Face
Media Messages
Mediocrity
Misinformation
Name Dropping
Norms
Nudges
Personal Influence
Persuasion
Propaganda
Public Speaking
Reactance
Reciprocity
Saving Face
Social Change
Social Conflict
Social Forces
Social Identity
Social Influence
Social Media
Social Tension
Storytelling
Subculture
Traditions
Types Of Influence
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Types Of Influence

The common types of influence.

Personal Influence

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Media Bias

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