Altruism / Appearance of Altruism | Association With High Status Institutions (e.g. MBA from high status school) |
Attending Meetings / Workshops / Events / Conferences | Attending Social Gatherings |
Avoiding Cliches / Dull Communication | Big Picture Thinking |
Brand Awareness | Brand Image |
Brand Recognition | Building Relationships |
Challenging the Status Quo | Character |
Charm / Charm Offensive | Clearing Issues |
Communicating Emotion | Competitive Drive |
Connecting Others | Countersignaling |
Creative Communication | Credentials |
Delivering Often | Establishing Authority |
Establishing Credibility | Ethos |
Failing With No Loss of Enthusiasm | Handling Rejection With No Loss of Enthusiasm |
Humor | Inspiring / Motivating / Supporting Others |
Likeability | Logos (influencing / storytelling using logic) |
Managing Up | Media Interviews |
Media Production | Message Framing |
Mission | Mover & Shaker |
Name Dropping | Networking |
Nudges | Originality |
Pathos | People Person |
Personal Presence | Personality |
Plain Speaking | Political Engagement (involved in every political fight at work) |
Presentations at Work | Public Speaking |
Publicity | Pushing In To High Visibility Projects / Work / Action Items / Teams |
Reading and Using Emotion | Representing Your Organization With Stakeholders |
Representing Your Organization at Events | Saying Memorable Things |
Seeking Awards & Recognition | Shared Experiences |
Signaling | Social Media Posts / Interaction |
Social Proof | Social Status |
Socializing | Status Seeking |
Storytelling | Style of Communication |
Style of Fashion / Appearance | Taking Credit |
Target Audience | Touching Base |
Using Your Failures As Inspirational Stories | Visibility in Meetings |
Vision | Willingness to Be Disliked |
Willingness to Stand Out From Crowd | Wit |
Personal Branding in a Nutshell
In the context of marketing, branding is highly focused on getting a brand name and symbols in front of a target market to establish brand recognition. This is based on the observation that even if customers know nothing about a product they are far more likely to buy it if they recognize it. This is the foundation of personal branding too. If people recognize your name and face they will think you're high status and tend to give you more. For example, promoting someone to a high position in a company may be viewed as unthinkable unless that person is well known by many people at the firm. As such, personal branding is about getting your name and face noticed by constantly being engaged and in front of a crowd. This includes things like making friends, public speaking, getting noticed in meetings, getting assigned to big / important projects and engaging in high visibility conversations in social media. Getting noticed also means that you will have to stand out and take on political adversaries. As such it requires a degree of individualism, wit, competitiveness, resilience and grit.Notes
Personal branding advocates tend to rebrand existing techniques. For example, a personal mission statement is a "personal brand statement" and so forth.Personal branding is criticized as shallow as it focuses on the perceptions of others as opposed to the realities of who you are and what you do. Person branding is based on an analogy to branding as a marketing practice. In other words , a person's name, appearance and reputation are analogous to a brand name, brand identity and brand image.Personal branding is about having some identifiable personal presence such as kindness, intelligence, coolness, creativity, candor & authenticity or bravery and becoming highly visible to others such that your name is well known.| Overview: Personal Branding | ||
Type | ||
Definition (1) | The process of scaling a personal reputation to achieve visibility in a society, culture, organization, team or group. | |
Definition (2) | The art of establishing visibility in a social group. | |
Related Concepts | ||
