Altruism / Appearance of Altruism
Association With High Status Institutions (e.g. MBA from high status school)
Attending Meetings / Workshops / Events / Conferences
Attending Social Gatherings
Avoiding Cliches / Dull Communication
Big Picture Thinking
Challenging the Status Quo
Charm / Charm Offensive
Failing With No Loss of Enthusiasm
Handling Rejection With No Loss of Enthusiasm
Inspiring / Motivating / Supporting Others
Logos (influencing / storytelling using logic)
Mover & Shaker
Political Engagement (involved in every political fight at work)
Presentations at Work
Pushing In To High Visibility Projects / Work / Action Items / Teams
Reading and Using Emotion
Representing Your Organization With Stakeholders
Representing Your Organization at Events
Saying Memorable Things
Seeking Awards & Recognition
Social Media Posts / Interaction
Style of Communication
Style of Fashion / Appearance
Using Your Failures As Inspirational Stories
Visibility in Meetings
Willingness to Be Disliked
Willingness to Stand Out From Crowd
Personal Branding in a NutshellIn the context of marketing, branding is highly focused on getting a brand name and symbols in front of a target market to establish brand recognition. This is based on the observation that even if customers know nothing about a product they are far more likely to buy it if they recognize it. This is the foundation of personal branding too. If people recognize your name and face they will think you're high status and tend to give you more. For example, promoting someone to a high position in a company may be viewed as unthinkable unless that person is well known by many people at the firm. As such, personal branding is about getting your name and face noticed by constantly being engaged and in front of a crowd. This includes things like making friends, public speaking, getting noticed in meetings, getting assigned to big / important projects and engaging in high visibility conversations in social media. Getting noticed also means that you will have to stand out and take on political adversaries. As such it requires a degree of individualism, wit, competitiveness, resilience and grit.
NotesPersonal branding advocates tend to rebrand existing techniques. For example, a personal mission statement is a "personal brand statement" and so forth.Personal branding is criticized as shallow as it focuses on the perceptions of others as opposed to the realities of who you are and what you do. Person branding is based on an analogy to branding as a marketing practice. In other words , a person's name, appearance and reputation are analogous to a brand name, brand identity and brand image.Personal branding is about having some identifiable personal presence such as kindness, intelligence, coolness, creativity, candor & authenticity or bravery and becoming highly visible to others such that your name is well known.
|Overview: Personal Branding|
The process of scaling a personal reputation to achieve visibility in a society, culture, organization, team or group.
The art of establishing visibility in a social group.