A-Z Popular Blog Personal Brand Search »
Personal Brand
 Advertisements
Personal Challenges

Personal Improvement

Personal Principles

Status Groups

Personal Branding

Social Status

74 Examples of Personal Branding

 ,
Personal branding is the process of trying to scale a reputation whereby you aim to achieve visibility in a society, culture, organization, team or group. This is a small industry with much media, publishing, training and coaching devoted to building a personal brand. Personal branding is inherently concerned with perceptions as opposed to personal development that is concerned with the realities of your life. The following are common approaches to personal branding.
Altruism / Appearance of Altruism
Association With High Status Institutions (e.g. MBA from high status school)
Attending Meetings / Workshops / Events / Conferences
Attending Social Gatherings
Avoiding Cliches / Dull Communication
Big Picture Thinking
Brand Awareness
Brand Image
Brand Recognition
Building Relationships
Challenging the Status Quo
Character
Charm / Charm Offensive
Clearing Issues
Communicating Emotion
Competitive Drive
Connecting Others
Countersignaling
Creative Communication
Credentials
Delivering Often
Establishing Authority
Establishing Credibility
Ethos
Failing With No Loss of Enthusiasm
Handling Rejection With No Loss of Enthusiasm
Humor
Inspiring / Motivating / Supporting Others
Likeability
Logos (influencing / storytelling using logic)
Managing Up
Media Interviews
Media Production
Message Framing
Mission
Mover & Shaker
Name Dropping
Networking
Nudges
Originality
Pathos
People Person
Personal Presence
Personality
Plain Speaking
Political Engagement (involved in every political fight at work)
Presentations at Work
Public Speaking
Publicity
Pushing In To High Visibility Projects / Work / Action Items / Teams
Reading and Using Emotion
Representing Your Organization With Stakeholders
Representing Your Organization at Events
Saying Memorable Things
Seeking Awards & Recognition
Shared Experiences
Signaling
Social Media Posts / Interaction
Social Proof
Social Status
Socializing
Status Seeking
Storytelling
Style of Communication
Style of Fashion / Appearance
Taking Credit
Target Audience
Touching Base
Using Your Failures As Inspirational Stories
Visibility in Meetings
Vision
Willingness to Be Disliked
Willingness to Stand Out From Crowd
Wit

Personal Branding in a Nutshell

In the context of marketing, branding is highly focused on getting a brand name and symbols in front of a target market to establish brand recognition. This is based on the observation that even if customers know nothing about a product they are far more likely to buy it if they recognize it.
This is the foundation of personal branding too. If people recognize your name and face they will think you're high status and tend to give you more. For example, promoting someone to a high position in a company may be viewed as unthinkable unless that person is well known by many people at the firm. As such, personal branding is about getting your name and face noticed by constantly being engaged and in front of a crowd. This includes things like making friends, public speaking, getting noticed in meetings, getting assigned to big / important projects and engaging in high visibility conversations in social media. Getting noticed also means that you will have to stand out and take on political adversaries. As such it requires a degree of individualism, wit, competitiveness, resilience and grit.

Notes

Personal branding advocates tend to rebrand existing techniques. For example, a personal mission statement is a "personal brand statement" and so forth.
Personal branding is criticized as shallow as it focuses on the perceptions of others as opposed to the realities of who you are and what you do.
Person branding is based on an analogy to branding as a marketing practice. In other words , a person's name, appearance and reputation are analogous to a brand name, brand identity and brand image.
Personal branding is about having some identifiable personal presence such as kindness, intelligence, coolness, creativity, candor & authenticity or bravery and becoming highly visible to others such that your name is well known.
Overview: Personal Branding
Type
Definition (1)
The process of scaling a personal reputation to achieve visibility in a society, culture, organization, team or group.
Definition (2)
The art of establishing visibility in a social group.
Related Concepts

Personal Branding

This is the complete list of articles we have written about personal branding.
Brand Awareness
Brand Image
Brand Recognition
Branding Guide
Character
Ethos
Grit
Humor
Likeability
Managing Up
Message Framing
Mission
Name Dropping
Networking
Nudges
Originality
Pathos
People Person
Personal Brand
Personal Branding
Personal Presence
Personality
Public Speaking
Shared Experiences
Signaling
Social Proof
Social Status
Socializing
Status Groups
Status Seeking
Storytelling
Target Audience
Touching Base
Vision
Wit
Try our search:


If you enjoyed this page, please consider bookmarking Simplicable.
 

Personal Brand

An overview of personal brand with examples.

Personal Planning

An overview of personal planning with examples.

Words To Describe People

A list of words to describe people.

Status Groups

The definition of status groups with examples.

Personal History

An overview of personal history with a list of examples.

Types Of Brand

A list of common types of brand.

Personal Accomplishments

An overview of personal accomplishments with examples.

Personal Success

An overview of personal success with examples.

Self Improvement Examples

An overview of self-improvement with examples.

Self-Help

A list of self-help examples from the past 50 years and beyond.

Branding Guide

An overview of 20+ common branding techniques.

Luxury Goods

The definition of luxury good with examples.

Brand Attributes

A list of brand attributes.

Brand Identity Definition

The unique character of a brand in the marketplace.

Brand Equity

A term for the value of a brand.

Brand Concept

The general idea or abstract meaning behind a brand.

Brand Positioning

A strategy that aims to give a brand a unique identity in the market.

Product Line

Product lines explained.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map