Appropriate tone | Appropriate use of plain language |
Appropriate use of empathy & sympathy | Audience perceptions and ratings |
Being cooperative and collaborative | Being diplomatic |
Being open to ideas | Being respectful |
Building on the ideas of others | Clarity of message |
Conformance to norms of communication such as not interrupting | Correct grammar and spelling |
Cultural competence | Directness and candor |
Effective body language | Effective eye contact |
Effective length of communication – not too short or long | Effective use of humor |
Effectiveness of visual communication | Emotional impact of message or argument |
Engaging the audience | Establishing rapport |
Explains things well – the audience understands | Following brand guidelines |
Following up and actioning feedback | Handling criticism well |
Interaction and feedback – two-way communication with audience | Listening comprehension |
Listening with intent to understand | Message framing – message is structured to achieve its goal |
Message is targeted to audience | Negotiation effectiveness |
Personal presence | Persuasiveness of message or argument |
Politeness | Posture and gestures |
Professionalism in communication – communicating with profession language and demeanor | Reflecting on communication and working to improve it |
Sound quality | Speaking quality |
Timeliness of communication | Transparency – lack of needless secrecy |
Well articulated ideas | Writing quality |
