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4 Types of Product Feature

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A feature is a function or characteristic of a product or service that has value to customers. The following are the basic types of feature.

Style

The artistic elements of form, shape, line, color, tone, space and texture. For example, the form and color of a bicycle helmet may be considered a feature by customers.

Function

Functions are things that a product or service accomplishes. Each function helps a customer perform a task. For example, a coffee mug holds hot or cold beverages.

Experience

The intangible elements of products and services that define end-to-end customer experience. For example, how a coffee cup feels in your hand or how it wears with time.

Quality

The merit of a product or service including both intangible and tangible elements. For example, the taste of food and the health properties of ingredients.
Overview: Product Features
Type
Definition
A function or characteristic of a product or service that has value to customers.
Related Concepts

Product Features

This is the complete list of articles we have written about product features.
Color
Design
Out Of The Box
Product Features
Quality
Social Features
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