Style
The artistic elements of form, shape, line, color, tone, space and texture. For example, the form and color of a bicycle helmet may be considered a feature by customers.Function
Functions are things that a product or service accomplishes. Each function helps a customer perform a task. For example, a coffee mug holds hot or cold beverages.Experience
The intangible elements of products and services that define end-to-end customer experience. For example, how a coffee cup feels in your hand or how it wears with time.Quality
The merit of a product or service including both intangible and tangible elements. For example, the taste of food and the health properties of ingredients.Overview: Product Features | ||
Type | ||
Definition | A function or characteristic of a product or service that has value to customers. | |
Related Concepts |