64 Examples of Product Features

John Spacey, updated on May 09, 2023

Product features are characteristics of a product that may influence customer purchases, satisfaction and reviews. These include unique selling points that give a product a differentiated position in a crowded market. Product features can also be basic customer expectations that do not improve satisfaction when present but dramatically reduce satisfaction if missing. The following are common examples of product features.

Brand reputation	Build quality
Capacity	Charging time and battery life
Color	Comfort
Compatibility	Configuration options
Connectivity	Consistency
Content	Convenience
Country of design	Country of manufacture
Cultural significance such as traditional craftsmanship	Customer experience such as the taste of food
Customer service	Customization options
Data and data visualization	Decorative details
Design	Durability
Ease of assembly	Ease of installation
Ease of maintenance	Ease of use
Easy to learn	Efficiency
Emotional durability	Functionality
Handcrafted	Intelligence
Local ingredients	Look and feel
Low odor, no odor or appealing odor	Material
Mobility	Natural ingredients
Noise level	Notifications
Packaging quality	Performance
Privacy features	Productive to use
Quality ingredients	Resilience
Return policies	Reusability
Safety features	Security
Size	Speed
Style	Support
Sustainability	Touch
Upgradability	User interface
Value	Versatility
Visual appeal	Warrantee
Water resistance	Weight

Product features are either unique selling points or basic customer expectations. For example, if a car is unusually fuel efficient that would be a unique selling point. If a car has air conditioning, that is a customer expectation.