Branding Marketing Guides
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Ingredient branding is the use of branding techniques to market the things that go into a product as opposed to products themselves. The following are common types of ingredient branding.Agricultural ProductsA brand of organic olive oil is prominently displayed as an ingredient on a bag of potato chips.
MaterialsSunglasses made with a brand of metal alloy.ChemicalsA brand name of an artificial sweetener is advertised on food labels.SystemsA bank card lists branded payment systems that the card supports.SoftwareA brand of operating system installed on a mobile device.PartsA game system lists a popular brand of graphics processing unit that is known for its performance.Components & OptionsA model of car is available with a popular brand of speakers factory installed.
Standards & CertificationsA brand of organic cosmetics lists product and ingredient certifications related to sustainability, quality and ethics.Product in a ProductA brand of ice cream contains chunks of a popular chocolate bar.MethodsA child safety seat features a patented docking system that parents find easy to use.
ServicesAn ecommerce site advertises that they always use a particular delivery service that has a prominent brand name.
Branding
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