Agricultural Products
A brand of organic olive oil is prominently displayed as an ingredient on a bag of potato chips.Materials
Sunglasses made with a brand of metal alloy.Chemicals
A brand name of an artificial sweetener is advertised on food labels.Systems
A bank card lists branded payment systems that the card supports.Software
A brand of operating system installed on a mobile device.Parts
A game system lists a popular brand of graphics processing unit that is known for its performance.Components & Options
A model of car is available with a popular brand of speakers factory installed.Standards & Certifications
A brand of organic cosmetics lists product and ingredient certifications related to sustainability, quality and ethics.Product in a Product
A brand of ice cream contains chunks of a popular chocolate bar.Methods
A child safety seat features a patented docking system that parents find easy to use.Services
An ecommerce site advertises that they always use a particular delivery service that has a prominent brand name.| Overview: Ingredient Branding | ||
Type | ||
Definition | A product or service that communicates a brand that is used by the product as an ingredient, component, system or method. | |
Related Concepts | Brand TheoryCobranding Brand AwarenessQualityProduct Development | |
