A-Z Popular Blog UX Search »
Design
 Advertisements
Related Guides

7 Elements of Emotional Design

 , updated on
Emotional design is the process of creating things that people will feel empathy towards. It is associated with sustainability as a means of encouraging use and reuse over disposing things. Emotional design also has value as a product development and branding technique. Designing products and services that people feel good about is a sure way to earn loyal customers and a reputation for quality. The following are common elements of emotional design.

Style

The appeal of an item to the senses of vision, taste, touch and sound. Design can essentially be appreciated as art.

Functional Value

Items that fulfill customer needs.

Durability

Products and services that endure time and real world conditions. In some cases, a product becomes more valuable to the owner with time such as tea cups that wear in a charming way.

Reliability

Products and services that are available and always perform as expected. For example, a dish at a restaurant that always tastes much the same.

Usability

User interfaces that are pleasing to use.

Repairability & Extensibility

Things that are designed to be repaired or extended with interchangeable parts. For example, a mobile device with upgradable components.

Experience

The end-to-end intangible elements of a product or service such as a restaurant with friendly and diligent staff.
Overview: Emotional Design
Type
Definition
The process of creating things that people will feel empathy towards.
Also Known As
Emotionally Durable Design
Examples
The feeling that surrounds an old book.
Attachment to a reliable bicycle.
Related Concepts

User Experience

This is the complete list of articles we have written about user experience.
Calm Technology
Choice Architecture
Color Theory
Context Of Use
Customer Design
Customization
Design
Design Principles
Desire Path
Discoverability
Emergent Design
Emotional Design
Ephemera Design
Ergonomics
Feature Fatigue
Gamification
Human Factors
Industrial Design
Learnability
Media Design
Modeless Design
Naive Design
Personalization
Product Design
Satisfaction Metrics
Sensation
Sensory Design
Target User
Task Analysis
User Analysis
User Engagement
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

User Experience Design

A list of ux design techniques.

Design vs User Experience

The difference between design and user experience.

Personas vs Tribes

Two ways to understand customers or users.

Customer Service

The practice of managing interactions with customers.

User Experience Definition

A list of user experience definitions.

Satisfaction Metrics

Why satisfaction metrics work so well.

User Engagement

An overview of user engagement with examples.

Desire Path

A definition of desire path with examples.

User

A definition of user with examples.

User Experience Examples

A definition of user experience with examples.

Design

A comprehensive guide to design.

Color Theory

An overview of color theory.

Layout vs Composition

The difference between layout and composition.

Modeless vs Contextual

The difference between modeless and contextual user interfaces explained.

Types Of Design

A list of common types of design.

Design Process

The steps in a design process.

Design Quality

The common types of design quality.

Universal Design

A definition of universal design with examples.

Sensory Design

A definition of sensory design with examples.

Elegance

The definition of elegance with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map

References

Emotionally Durable Design: Objects, Experiences and Empathy (book), Jonathan Chapman, 2005.
Emotional Design: Why We Love Everyday Things (book), Don Norman, 2005.