Emotional design is the process of creating things that people will feel empathy towards. It is associated with sustainability as a means of encouraging use and reuse over disposing things. Emotional design also has value as a product development and branding technique. Designing products and services that people feel good about is a sure way to earn loyal customers and a reputation for quality. The following are common elements of emotional design.
StyleThe appeal of an item to the senses of vision, taste, touch and sound. Design can essentially be appreciated as art.
Functional ValueItems that fulfill customer needs.
DurabilityProducts and services that endure time and real world conditions. In some cases, a product becomes more valuable to the owner with time such as tea cups that wear in a charming way.
Products and services that are available and always perform as expected. For example, a dish at a restaurant that always tastes much the same.
UsabilityUser interfaces that are pleasing to use.
Repairability & ExtensibilityThings that are designed to be repaired or extended with interchangeable parts. For example, a mobile device with upgradable components.
ExperienceThe end-to-end intangible elements of a product or service such as a restaurant with friendly and diligent staff.
This is the complete list of articles we have written about user experience.
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A list of ux design techniques.
The difference between design and user experience.
Two ways to understand customers or users.
The practice of managing interactions with customers.
A list of user experience definitions.
Why satisfaction metrics work so well.
An overview of user engagement with examples.
A definition of desire path with examples.
A definition of user with examples.
A definition of user experience with examples.
A comprehensive guide to design.
An overview of color theory.
The difference between layout and composition.
The difference between modeless and contextual user interfaces explained.
A list of common types of design.
The steps in a design process.
The common types of design quality.
A definition of universal design with examples.
A definition of sensory design with examples.
The definition of elegance with examples.
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ReferencesEmotionally Durable Design: Objects, Experiences and Empathy (book), Jonathan Chapman, 2005.Emotional Design: Why We Love Everyday Things (book), Don Norman, 2005.
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