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Features vs Benefits

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Features describe the functions and qualities of a product or service.
Benefits describe the value of a product or service to the customer.


It is a common marketing principle to design and sell products in terms of benefits as opposed to features. This can be phased benefits over features.


A feature of a drill is that it delivers 650 revolutions-per-minute and 115 inches-per-pound of torque.
A benefit of a drill is that can cleanly and quickly drill a hole into wood, metal and plastic without damaging the material.
A feature of a drill is that it has a 20V lithium ion battery.
A benefit of a drill is that it can drill over 1000 holes on a single charge.


Features are of interest to advanced customers who often require detailed specifications to compare products. As such, it is often a good idea to respect customer intelligence and publish specifications. For example, telling a customer a car is "fast" without providing engine specifications is likely a mistake.
Features vs Benefits
The functions and qualities of a product or service.
The value of a product or service to the customer.

Product Development

This is the complete list of articles we have written about product development.
Brand Development
Competitor Analysis
Critical To Customer
Customer Analysis
Customer Needs
Design Considerations
Design Principles
Design To Value
Early Adopters
Feasibility Study
Figure Of Merit
Latent Need
Market Fit
Market Research
Moment Of Truth
Naive Design
Packaging Design
Product Analysis
Product Culture
Product Design
Product Functions
Product Marketing
Product Metrics
Product Planning
Product SWOT
Proof Of Concept
Sensory Analysis
Social Features
Target Market
Time To Market
More ...
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