No man ever steps in the same river twice, for it's not the same river and he's not the same man.― HeraclitusImpermanence is the tendency for all things to change. Although this is a fundamental and unavoidable aspect of life, people tend to fear it and commonly prefer stability. Nevertheless, it adds incredible variety to life as every time and place is unique, never to be repeated.
The Business of Impermanence
Impermanence is a type of scarcity that makes things more valuable. If the Olympics were a permanent ongoing event, they wouldn't generate much interest. Each Olympics is rare, unique and unrepeatable.Part of the reason that many businesses constantly update products is not to make them better but to keep them fresh and in the moment. For example, the fashion industry revolves around temporal trends that last no more than a season. Much of its appeal and value as an industry is defining a moment in history with aesthetics that may never reoccur.| Overview: Business Of Impermanence | ||
Type | StrategyProduct StrategyStrategic Thinking | |
Definition | Creating valuable scarcity with things that occur at a time and place that are never repeated. | |
Related Concepts | Strategic ThinkingProduct Strategy | |
