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No man ever steps in the same river twice, for it's not the same river and he's not the same man.― Heraclitus Impermanence is the tendency for all things to change. Although it is a fundamental and unavoidable aspect of life, people tend to fear it and commonly prefer stability. Nevertheless, it adds incredible variety to life as every time and place is unique, never to be repeated.
The Business of ImpermanenceImpermanence is an extreme type of scarcity that makes things more valuable. If the Olympics were a permanent ongoing event, they wouldn't generate much interest. Each Olympics is rare, unique and unrepeatable.Part of the reason that many businesses constantly update products is not to make them better but to keep them fresh and in the moment. For example, the fashion industry revolves around temporal trends that last no more than a season. Much of its appeal and value as an industry is defining a moment in history with aesthetics that may never reoccur.
Business Strategy
This is the complete list of articles we have written about business strategy.
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An extensive list of business strategies.
A reasonably comprehensive guide to strategy.
The difference between a baseline and a benchmark.
A definition of strategy vs tactics with two examples.
A few sources of competitive advantage for businesses.
A list of macro environment components.
The difference between competitive advantage and distinctive capability.
An overview of a common business strategy.
A definition of restructuring with examples.
A checklist for developing a product strategy.
An overview of common pricing strategies.
A definition of product value with examples.
The common types of premiumisation.
The basic types of product demand.
A definition of marketing myopia with examples.
The definition of product extension with examples.
An overview of product markets with examples.
An overview of product culture with examples.
A guide to product marketing.
A list of common product features.
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