Product Design
A restaurant that offers bliss point sized portions may have more satisfied customers. Calculating this size isn't easy and varies by factors such as culture. Generally speaking, a light meal leaves customers feeling positive about a dining experience.Customer Experience
Delivering to the bliss point and avoiding upselling to the point that the customer regrets their experience. For example, it may be a bad idea for a cafe to push customers to go for larger beverage sizes. Small muffins may be a better upsell item.Diversification
Firms looking to increase sales may need to diversify if they have captured a large market share. This is particularly true if their products have a low bliss point. For example, a customer only needs a few mobile devices and may upgrade infrequently. However, they may be willing to download media such as music and movies on a daily basis.Pricing
Customers may be willing to pay more for ice cream but may be unwilling to eat more. In some cases, goods that have a low bliss point lend themselves well to price discrimination. If something is a rare treat, some customers will be willing to pay for premium product versions.| Overview: Bliss Point | ||
Type | ||
Definition | The quantity of a good that maximizes customer satisfaction. | |
Related Concepts | ||
