A-Z Popular Blog Marketing Search »
Marketing
Simplicable Guide
A-Z
Search
Popular
Sitemap
Advertisements
Marketing Guides
Marketing

What is a Bliss Point?

 , September 07, 2016
A bliss point is the amount of consumption that maximizes a customer's satisfaction for a particular good or service. For example, the bliss point of ice cream might be one small bowl and the bliss point for travel might be one trip a month. A customer who exceeds their bliss point may feel stressed, unsatisfied or regretful. Bliss point is purely related to a customer's needs and wants as opposed to budget. It has implications for product design, customer experience, diversification and pricing. The following are examples.

Product Design

A restaurant that offers bliss point sized portions may have more satisfied customers. Calculating this size isn't easy and varies by factors such as culture. Generally speaking, a light meal leaves customers feeling positive about a dining experience.

Customer Experience

Delivering to the bliss point and avoiding upselling to the point that the customer regrets their experience. For example, it may be a bad idea for a cafe to push customers to go for larger beverage sizes. Small muffins may be a better upsell item.

Diversification

Firms looking to increase sales may need to diversify if they have captured a large market share. This is particularly true if their products have a low bliss point. For example, a customer only needs a few mobile devices and may upgrade infrequently. However, they may be willing to download media such as music and movies on a daily basis.

Pricing

Customers may be willing to pay more for ice cream but may be unwilling to eat more. In some cases, goods that have a low bliss point lend themselves well to price discrimination. If something is a rare treat, some customers will be willing to pay for premium product versions.
Overview: Bliss Point
TypeMarketing
DefinitionThe quantity of a good that maximizes customer satisfaction.
Related ConceptsMarketing Economics
Pricing Strategy
Product Strategy

Marketing

This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Branding
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Corporate Governance
Cost Leadership
Cost Per Lead
Cross-Selling
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Differentiation
Digital Channels
Digital Marketing
Direct Marketing
Distribution Channel
Distribution Strategy
Drip Marketing
Figure Of Merit
Flat Pricing
Go-To-Market
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketability
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Merchandising
Niche
Omnichannel
Penetration Pricing
Personal Selling
Positioning
Positioning
Premium Pricing
Premiumisation
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Product-as-a-Service
Promotion
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Retargeting
Sales
Sales Development
Sales Strategy
Scarcity Marketing
Segment
Soft Selling
Strategy
Sustainability
Switching Barriers
Target Market
Test Marketing
Through The Line
Traditional Marketing
Value
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
If you enjoyed this page, please consider bookmarking Simplicable.
 

Marketing

A list of things that marketers do.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Price Discrimination

A list of price discrimination strategies.

Price War

An overview of price wars.

Price Economics

A list of price economics principles and theories.

Premium Pricing

A definition of premium pricing with examples.

Penetration Pricing

A definition of penetration pricing with examples.

Variable Pricing

The definition of variable pricing with examples.

Channel Pricing

A definition of channel pricing with examples.

Supply And Demand

An overview of supply and demand with examples.

Value Pricing

The definition of value pricing with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map