A bliss point is the amount of consumption that maximizes a customer's satisfaction for a particular good or service. For example, the bliss point of ice cream might be one small bowl and the bliss point for travel might be one trip a month. A customer who exceeds their bliss point may feel stressed, unsatisfied or regretful. Bliss point is purely related to a customer's needs and wants as opposed to budget. It has implications for product design, customer experience, diversification and pricing. The following are examples.
Product DesignA restaurant that offers bliss point sized portions may have more satisfied customers. Calculating this size isn't easy and varies by factors such as culture. Generally speaking, a light meal leaves customers feeling positive about a dining experience.
Customer ExperienceDelivering to the bliss point and avoiding upselling to the point that the customer regrets their experience. For example, it may be a bad idea for a cafe to push customers to go for larger beverage sizes. Small muffins may be a better upsell item.
DiversificationFirms looking to increase sales may need to diversify if they have captured a large market share. This is particularly true if their products have a low bliss point. For example, a customer only needs a few mobile devices and may upgrade infrequently. However, they may be willing to download media such as music and movies on a daily basis.
PricingCustomers may be willing to pay more for ice cream but may be unwilling to eat more. In some cases, goods that have a low bliss point lend themselves well to price discrimination. If something is a rare treat, some customers will be willing to pay for premium product versions.
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