Comparable ResultsBenchmarking things that are directly comparable such as the energy efficiency of your data centers.
Generic BenchmarksUsing foundational metrics such as return on investment to compare things. For example, comparing the revenue per employee for different business units.
Functional BenchmarksComparing unique business units, processes and practices across common functions. For example, comparing IT cost as a percentage of revenue for different business units. meaningful to customers. For example, comparing the availability of services across all your products.
ExperimentsComparing processes, methods or communications using experimentation techniques. For example, an airline might compare the impact of free sandwiches on a domestic flight to a choice of sandwiches or sushi using customer satisfaction as a benchmark.
BaselinesEvaluating projects and strategies by comparing old and new results. For example, comparing customer acquisition cost for an new marketing process against historical results.
|Overview: Internal Benchmarking
The process of comparing internal results with standard measurements.