Functionality & FeaturesWhat a product or service can do and how it does it. For example, a baby stroller that can be quickly adapted to weather conditions such as rain, wind, snow or intense sunshine.experience of discovering, buying and using a product or service. For example, the experience of unpackaging a product. Brand image is everything a customer thinks and feels about a brand. This is influenced by factors such as advertising, word of mouth and customer experience. For example, a customer may perceive one brand of soap as a luxury item and another as low quality.
IdentityA customer who personally identifies with your products or services will place more value on them. For example, music that speaks to an individual.
AccomplishmentProducts that give the customer a sense of accomplishment. In some cases, this is the opposite of convenience. For example, a customer may gain a sense of accomplishment from assembling furniture such that they end up placing more value on the product.
ComfortProducts that increase the customer's sense of well being such as a hotel with comfortable beds.
SafetyProducts that feel safe such as a bank with a reputation for diligent management of security and financial resources.
Visual AppealProducts and environments that are visually appealing to the customer such as a hotel lobby that is perceived as visually stunning.
Sensory AppealThe taste, smell, sound and sensation of products or environments such as bread that smells good. feel intuitive and easy to use. For example, a game that you can immediately play and learn as you go.customer expectations.
PerformanceThe performance of a product or service such as a stock trading app that always loads quickly.
Compatibility & IntegrationProducts that connect with other things. For example, a stock trading account that allows an investor to buy stocks on a foreign market.
ValuesA product or service that fits a customer's sense of right and wrong such as a cosmetic product that doesn't pollute the environment.
|Overview: Value In Marketing
The usefulness, worth and importance of products and services from the perspective of customers.