76 Examples of the Market Environment

John Spacey, April 18, 2020

The market environment is all factors that impact the strategy, decision making and tactics of a firm. This includes all internal and external conditions that impact your business. The following are common elements of the market environment with examples of each.

Customers

The needs, perceptions and mood of your customers including:

Brand Awareness	Brand Image
Brand Recognition	Customer Motivation
Customer Needs	Customer Perceptions
Pain Points	Price Sensitivity

Competitors

The threats and opportunities presented by your competitors.

Brand	Business Capabilities
Competitive Advantage	Competitive Advantage
Customer Experience	Customer Satisfaction
Prices	Relational Capital
Reputation	Strategic Intent

Internal

Your internal environment that represents your strengths and weaknesses in the market. This can be extended to include the strengths and weaknesses that you incur due to partnerships.

Ability to Innovate	Brand
Business Capabilities	Competitive Advantage
Competitive Advantage	Customer Experience
Customer Satisfaction	Efficiency
Overhead Costs	Productivity
Relational Capital	Reputation
Time To Market	Unit Costs

Economy

Economic conditions including areas such as credit, labor, demand, supply, stability and growth. For example, a low unemployment rate that makes it difficult for small businesses to recruit employees.

Business Confidence	Business Cycle
Consumer Confidence	Credit Market Conditions
Deflation	Demand
Economic Growth	Inflation
Interest Rates	Inventory Levels
Recession	Supply
Unemployment

Political

The changing laws and policies of governments and other political events such as protests and strikes. For example, a government that requires businesses to shutdown to try to reduce some risk to society.

Government Shutdowns	Industry Regulation
Labor Law	Political Events
Political Stability	Protests
State of Emergency	Strikes
Tariffs	Tax Interpretations
Tax Policy	Trade Disputes

Social

Changes to society, culture and the way that people think. For example, consumers who grow aware of an environmental problem associated with a product, service or material.

Attitudes	Consumer Behavior
Demographics	Interests
Opinions	Psychographics
Values

Technological

Change to technology including physical technology and information technology. For example, new materials that make it possible to vastly improve your products.

Abandonment of Technology	Adoption of Technology
Data	Digital Convergence
Information Security	Infrastructure
Intellectual Property	Materials
Media	Platforms
Technology Economics	Technology Preferences