CustomersThe needs, perceptions and mood of your customers including:
CompetitorsThe threats and opportunities presented by your competitors.
InternalYour internal environment that represents your strengths and weaknesses in the market. This can be extended to include the strengths and weaknesses that you incur due to partnerships.
Ability to Innovate
Time To Market
EconomyEconomic conditions including areas such as credit, labor, demand, supply, stability and growth. For example, a low unemployment rate that makes it difficult for small businesses to recruit employees.
Credit Market Conditions
PoliticalThe changing laws and policies of governments and other political events such as protests and strikes. For example, a government that requires businesses to shutdown to try to reduce some risk to society.
State of Emergency
SocialChanges to society, culture and the way that people think. For example, consumers who grow aware of an environmental problem associated with a product, service or material.
TechnologicalChange to technology including physical technology and information technology. For example, new materials that make it possible to vastly improve your products.
Abandonment of Technology
Adoption of Technology