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Market Environment

76 Examples of the Market Environment

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The market environment is all factors that impact the strategy, decision making and tactics of a firm. This includes all internal and external conditions that impact your business. The following are common elements of the market environment with examples of each.

Customers

The needs, perceptions and mood of your customers including:
Brand Awareness
Brand Image
Brand Recognition
Customer Motivation
Customer Needs
Customer Perceptions
Pain Points
Price Sensitivity

Competitors

The threats and opportunities presented by your competitors.
Brand
Business Capabilities
Competitive Advantage
Competitive Advantage
Customer Experience
Customer Satisfaction
Prices
Relational Capital
Reputation
Strategic Intent

Internal

Your internal environment that represents your strengths and weaknesses in the market. This can be extended to include the strengths and weaknesses that you incur due to partnerships.
Ability to Innovate
Brand
Business Capabilities
Competitive Advantage
Competitive Advantage
Customer Experience
Customer Satisfaction
Efficiency
Overhead Costs
Productivity
Relational Capital
Reputation
Time To Market
Unit Costs

Economy

Economic conditions including areas such as credit, labor, demand, supply, stability and growth. For example, a low unemployment rate that makes it difficult for small businesses to recruit employees.
Business Confidence
Business Cycle
Consumer Confidence
Credit Market Conditions
Deflation
Demand
Economic Growth
Inflation
Interest Rates
Inventory Levels
Recession
Supply
Unemployment

Political

The changing laws and policies of governments and other political events such as protests and strikes. For example, a government that requires businesses to shutdown to try to reduce some risk to society.
Government Shutdowns
Industry Regulation
Labor Law
Political Events
Political Stability
Protests
State of Emergency
Strikes
Tariffs
Tax Interpretations
Tax Policy
Trade Disputes

Social

Changes to society, culture and the way that people think. For example, consumers who grow aware of an environmental problem associated with a product, service or material.
Attitudes
Consumer Behavior
Demographics
Interests
Opinions
Psychographics
Values

Technological

Change to technology including physical technology and information technology. For example, new materials that make it possible to vastly improve your products.
Abandonment of Technology
Adoption of Technology
Data
Digital Convergence
Information Security
Infrastructure
Intellectual Property
Materials
Media
Platforms
Technology Economics
Technology Preferences

Market Environment

This is the complete list of articles we have written about market environment.
Brand Awareness
Brand Recognition
Business Cycle
Consumer Behavior
Customer Experience
Customer Motivation
Customer Needs
Deflation
Demand
Demographics
Economic Growth
Efficiency
Inflation
Infrastructure
Media
Overhead Costs
Pain Points
Price Sensitivity
Prices
Productivity
Psychographics
Relational Capital
Strategic Intent
Supply
Time To Market
Unit Costs
Values
More ...
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